Caterpillar, Inc

Global Retail Electric Power (REPS) Market Development Manager

Caterpillar, Inc$159K — $238K *
Energy & Utilities
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree from an accredited university.
  • 10+ years in product management, commercial, strategy, marketing, or sales leadership.
  • 3+ years of people leadership experience.
  • Proven experience in developing and executing business strategies that yield measurable results.
  • Experience with dealer channels and global sales organizations.

Responsibilities

  • Lead the creation and execution of customer-focused commercial strategies.
  • Translate customer insights and market trends into growth strategies.
  • Develop long-term product and market roadmaps for retail electric power.
  • Improve strategic planning and governance processes.
  • Build a diverse, high-performing team and foster a culture of continuous growth.

Benefits

  • Medical, dental, and vision benefits
  • Paid time off (vacation, holidays, volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Voluntary benefits and employee discounts
  • Career development opportunities
  • Incentive bonuses
  • Disability benefits
  • Life insurance
  • Tuition reimbursement
Full Job Description
Career Area:
Engineering

Job Description:

Job Summary:

The Global Retail Electric Power (REPS) Market Development Manager is responsible for defining and executing the long-term growth strategy for Caterpillar's global retail electric power business. This leader will build a high-performing team that delivers customer-backed market insights, commercial strategies, product roadmaps, and business processes that enable profitable growth.

The role serves as the bridge between customers, dealers, sales regions, product groups, and executive leadership to ensure market opportunities are translated into actionable strategies, prioritized investments, and differentiated solutions. Success requires balancing strategic thinking with disciplined execution while developing an engaged, growth-minded team focused on delivering measurable business outcomes.

What you will do:
  • Lead Customer-Back Commercial Strategy
  • Shift organizational focus from internal product discussions to customer outcomes, market opportunities, and competitive positioning.
  • Translate customer insights, unmet needs, and market trends into actionable growth strategies.
  • Drive development of customer segmentation, market opportunity assessments, and growth plans by region and segment.
  • Partner with sales leadership and dealers to identify growth opportunities and expand market share.


  • Shape Long-Term Product and Market Roadmaps
  • Lead development of global retail electric power market strategies through 2030 and beyond.
  • Define customer-backed growth opportunities across gas, diesel, hybrid, and emerging power solutions.
  • Partner with product groups to influence Tier 4 and future product roadmaps.
  • Prioritize investments based on market attractiveness, customer demand, profitability, and strategic fit.
  • Provide strategic recommendations to executive leadership regarding market expansion opportunities, portfolio priorities, and competitive positioning.


  • Improve Strategic Planning and Governance Processes
  • Own and continuously improve key commercial and product strategy processes including PACT development, one-page business cases, product prioritization, market opportunity assessments, and annual planning cycles.
  • Establish best practices that improve decision quality, customer focus, and cross-functional alignment.
  • Ensure governance processes support timely and informed investment decisions


  • Build and Develop a High-Performing Team
  • Recruit, coach, and develop a diverse team of commercial and product professionals.
  • Create a culture centered on accountability, continuous learning, customer focus, and growth mindset.
  • Develop future leaders through coaching, mentoring, talent planning, and development opportunities.
  • Drive employee engagement and foster an environment where innovation, collaboration, and ownership thrive.


  • Drive Proactive Annual Business Execution
  • Develop and manage an annual REPS strategic planning and deliverables calendar.
  • Create visibility to key milestones, decisions, reviews, and executive deliverables.
  • Establish disciplined operating rhythms that reduce reactive work and improve execution predictability.
  • Monitor progress and hold teams accountable for commitments and outcomes.


What you will have:
  • Customer Service Management: Knowledge of customer service priorities and ability to utilize tools and techniques for maintaining an environment where all understand, and are committed to providing excellent service to internal and external customers.
    Level Extensive Experience:
    • Communicates with clients on quality of service measurements.
    • Ensures teams maintain focus on value-added services.
    • Conducts and acts on reviews of open service requests.
    • Identifies and resolves gaps in customer expectations versus actual service levels.


  • Planning: Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
    Level Extensive Experience:
    • Develops, refines, and communicates tactical plans for own responsibilities.
    • Provides the right level of detail as input for strategic plan development.
    • Demonstrates the value and necessity of linking tactical plans to overall strategic plan.
    • Ensures attention to the detail and dependencies of existing departmental-level plans.
    • Plans for allocation of resources in line with unit goals, technical and business objectives.
    • Ensures the planning process is integrated with the overall business plan.


  • Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
    Level Extensive Experience:
    • Oversees development activities for multiple products or product lines.
    • Advises colleagues on implementation and operational considerations.
    • Coaches others on key factors that differentiate offerings from that of competition.
    • Develops procedures for product planning, development, and delivery cycles.
    • Promotes understanding of multiple product and service groups and their interdependencies.
    • Monitors regulatory and environmental issues and considerations.


  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
    Level Expert:
    • Works to create a climate that values and rewards good oral and written communication.
    • Communicates effectively with diverse audiences, using appropriate media and language.
    • Monitors developments in communications tools for potential use by organization.
    • Writes reports, articles, or books for distribution to the business or professional community.
    • Ensures important messages are clearly understood.
    • Coaches others on methods of improving their own communications.


  • Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
    Level Extensive Experience:
    • Ensures capture of lessons to be learned from a problem-solving effort.
    • Organizes potential problem solvers and leads problem resolution efforts.
    • Uses varying problem-solving approaches and techniques as appropriate.
    • Contributes to standard practices for problem-solving approaches, tools, and processes.
    • Analyzes and synthesizes information and devises alternative resolution strategies.
    • Develops successful resolutions to critical or wide-impact problems.


Top Candidates Will Also Have:
  • Bachelor's degree from an accredited university.
  • Minimum 10 years of product management, commercial, strategy, marketing, or sales leadership experience.
  • Minimum 3 years of people leadership experience.
  • Demonstrated success developing business strategies and turning them into measurable business results.
  • Experience influencing cross-functional teams and senior leadership.
  • Electric Power, industrial equipment, energy, or related industry experience.
  • Strong understanding of generator set applications, distributed energy, gas power solutions, and customer buying behaviors.
  • Experience working with dealer channels, distributors, or global sales organizations.
  • Proven experience leading market strategy, product strategy, or commercial transformation initiatives.
  • Ability to synthesize market, customer, competitive, and financial information into clear strategic recommendations.
  • Experience developing and communicating executive-level business cases and investment proposals.


Additional Information:
  • This position is located in Irving, TX; Peoria, IL; Griffin, GA; Houston, TX; or Seguin, TX.
  • Travel up to 25% is required.
  • Domestic relocation assistance is offered for this position.
  • Visa sponsorship is not offered for this position.
  • This position requires the candidate to work a 5-day-a-week schedule in the office.


Final Details:

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

#LI

Summary Pay Range:

$159,120.00 - $238,680.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:
July 13, 2026 - July 24, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

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Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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