Salesforce

Global Paid Search Senior Manager

Salesforce$143K — $216K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in SEM, with 2+ years in managing global programs and budgets
  • Expert knowledge in Google Ads and Microsoft Advertising, including audience-based buying
  • Strong grasp of SEO principles and their interaction with paid search
  • Highly analytical, skilled in creating dashboards and reports with tools like GA4, Looker, or Tableau
  • Experience in A/B testing with statistical rigor

Responsibilities

  • Own and execute global paid search strategy across major platforms
  • Integrate AI and automation tools in daily SEM workflows
  • Collaborate with SEO, Web, and Product teams to optimize conversion strategies
  • Establish a measurement framework linking SEM performance to revenue

Benefits

  • Support for work-life balance and personal growth
  • Resources and tools to enhance productivity and impact
  • Opportunities to engage with AI-driven marketing strategies
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

Overview Of The Role

Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI-powered workflows that scale our programs, and work cross-functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes. This is a hybrid role with three days in office each week.

Responsibilities

  • Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms — including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals

  • Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization — and develop a point of view on winning in AI-native search environments (Performance Max, AI Overviews, conversational search)

  • Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message-match, and leverage product-qualified lead (PQL) signals to inform audience targeting

  • Define the SEM measurement framework — from click to pipeline to revenue — and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives



Required Qualifications

  • 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability

  • Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization

  • Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape

  • Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor



Preferred Qualifications

  • Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution

  • Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling

  • Experience managing or mentoring SEM specialists or agency partners

  • Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

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Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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