Novanta is seeking a
Global Marketing Director to build and lead its global marketing function. This role will define the company's market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging "store intelligence" category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.
Keonn Technologies, a Novanta Company, is a Barcelona-based retail technology company specializing in RFID solutions, real-time store intelligence, and AI-driven retail automation. With deployments across more than 1,600 stores globally, Keonn is evolving from a hardware leader to a full physical-store intelligence platform enabling the "intelligent store."
Key Responsibilities- Define and execute the global marketing strategy, positioning, and messaging.
- Lead brand transformation toward a platform-based, AI-driven offering.
- Drive product marketing, including value propositions, launches, and ROI storytelling
- Build and manage partner co-marketing programs with key ecosystem players.
- Develop enterprise demand generation and account-based marketing programs.
- Lead PR, thought leadership, analyst relations, and major industry events.
- Enable Sales and Customer Success with tools, content, and competitive insights.
- Build and lead a high-performing global marketing team and infrastructure.
First-Year Priorities- Establish and launch a refreshed brand and messaging strategy.
- Introduce the "store intelligence" narrative globally.
- Build a scalable demand generation and marketing operations engine.
- Launch key partner marketing initiatives.
- Deliver a comprehensive sales enablement toolkit.
Requirements- Senior B2B marketing leadership experience in enterprise technology
- Experience building a marketing division
- Experience Marketing RFID-Enabled solutions
- Proven success in marketing complex hardware + software/platform solutions
- Strong background in product marketing, demand generation, and brand positioning
- Experience with partner ecosystems and co-marketing strategies
- Ability to translate technical concepts into clear business value
- Experience leading global teams and working across regions
- Excellent English (additional languages are a plus).
Why Join KeonnThis is a unique opportunity to shape the marketing strategy of a fast-growing, innovation-driven company and define a new category in retail technology. You will play a key role in transforming how the industry understands and adopts the intelligent store concept.
Compensation And Benefits- The base pay for this position is $166,500 to $248,000 per year.
- Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
- Novanta supports all aspects of your life's needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.
