General Motors

Global Accessories Vehicle Personalization Program Manager (VPPM)

General Motors • $90K — $130K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in engineering, business, marketing, supply chain, or related field.
  • Minimum five years of experience in automotive or related business functions.
  • Strong ability to evaluate financial performance and assess trade-offs.
  • Experience in leading cross-functional teams within a matrixed environment.
  • Exceptional oral and written communication skills for stakeholder alignment.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Legal ability to operate a motor vehicle daily.

Responsibilities

  • Lead the development process for accessory portfolios focused on profitability and ROI.
  • Define program direction by integrating market and customer insights into actionable plans.
  • Create alignment among cross-functional teams on scope, priorities, and risks.
  • Develop and manage business cases for accessory initiatives to drive financial performance.
  • Translate accessory strategy into launch-ready content in collaboration with stakeholders.
  • Evaluate technical feasibility and cost implications of proposed accessories with engineering and design teams.
  • Maintain accurate accessory content and explore component reuse for efficiency.

Benefits

  • Hybrid work model requiring at least three in-office days per week.
  • Work in a role that directly impacts vehicle personalization and customer experience.
  • Gain exposure to cross-functional leadership and strategic decision-making processes.
  • Opportunity to influence accessory portfolio strategy across global markets.
Full Job Description

Job Description

Do you want to shape accessory portfolios that strengthen vehicle experience, respond to customer needs, and improve business performance? The Accessory Vehicle Personalization Program Manager plays a central role in defining and delivering accessory strategies for assigned vehicle programs, from early concept development through execution.

The Role:

In this role, you will connect market needs, regional input, financial business cases, and cross-functional execution to build profitable and compelling accessory portfolios. You will help ensure that accessory content supports vehicle program timing, customer value, and portfolio performance while partnering closely with Engineering, Design, Marketing, Finance, and Program Teams across the organization.

We are looking for outstanding individuals who demonstrate the following qualities:

  • Cross functional Influential Leadership
  • Business and customer Oriented
  • Accountability & Strategy thinking
  • Innovative Thinking
  • Self-Motivation

What You’ll Do (Responsibilities):

  • Lead the creation, planning, and development of accessory portfolios through all phases of the development process, with a focus on profitable growth, contribution margin, and return on investment.
  • Define portfolio direction for assigned programs by integrating customer needs, market requirements, and regional inputs into clear recommendations and executable plans.
  • Lead the Accessory Program Execution Team and create alignment across partners on scope, priorities, timing, risks, and investment trade-offs.
  • Develop, manage, and refine business cases for individual accessory initiatives and broader portfolio decisions to support prioritization and financial performance.
  • Partner with Program Teams, Marketing, and other stakeholders to translate strategy into product program content and launch-ready execution plans.
  • Work with Engineering and Design to evaluate technical feasibility, vehicle enablers, development complexity, feature content, cost, and timing implications for proposed accessories.
  • Maintain accurate accessory content for supported programs and identify opportunities to reuse components or bills of material where it creates value and efficiency.
  • Support capital and investment planning tied to accessory portfolio execution, including vendor tooling capital considerations where applicable.
  • Lead timeline development activities and help ensure portfolio readiness through strong risk visibility, cross-functional coordination, and discipline follow-through.
  • Help improve VPPM processes, tools, and team operating cadence in support of stronger portfolio planning and execution across the Accessories organization.

Your Skills & Abilities (Required Qualifications):

  • Bachelor’s degree in engineering, Business, Marketing, Supply Chain, or a related field.
  • Minimum five years of experience across automotive or related business functions such as planning, engineering, purchasing, design, program management, or product development.
  • Strong business sense and demonstrated ability to evaluate financial performance, trade-offs, and return on investment.
  • Experience leading cross-functional workstreams and making decisions in a matrixed environment.
  • Strong oral and written communication skills, with the ability to align regional and global stakeholders.
  • Ability to prioritize multiple assignments, manage competing deadlines, and operate effectively in a fast-paced environment.
  • High level of self-motivation, sound judgment, and problem-solving ability.
  • This position requires the legal ability to operate a motor vehicle daily.

What Can Give You a Competitive Edge (Preferred Qualifications):

  • Master’s degree.
  • Experience in program management, accessory product development, planning, marketing, finance, aftersales, or vehicle personalization strategy.
  • Familiarity with business case development, portfolio planning, and cross-functional product execution processes.
  • Experience working across global regions and matrixed organizations.

#LI-KE2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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