Lead the Legacy: General Sales Manager at Sunset FordPosition Type: Executive Leadership | High-Volume
The VisionSunset Ford has been a cornerstone of the St. Louis automotive landscape since 1912. We didn't survive over a century by playing it safe-we did it by leading the market, adapting to change, and treating our employees like family.
We are seeking a
visionary, high-performing General Sales Manager (GSM)/Variable Ops Director to take the reins of our Variable Operations. This is a role for a strategic operator who understands that a championship sales team is built on coaching, data-driven inventory management, and a relentless commitment to gross and volume. If you have the acuity to manage a complex P&L while inspiring a team to exceed their personal best, Sunset Ford is your next home.
The MissionAs the GSM, you are the engine of the dealership. You will oversee the New and Pre-Owned Sales Departments, as well as our F&I team, ensuring every gear is turning in sync.
- Strategic Sales Leadership: Execute a comprehensive sales plan to hit aggressive monthly volume and gross profit targets while maintaining elite CSI scores.
- Variable Operation Acuity: Drive profitability through expert management of inventory turn, aging, and cost-to-market. You will oversee the acquisition, appraisal, and merchandising strategies for a diverse inventory, including high-demand F-150s, Broncos, and our specialized Sunset Performance (Roush/Shelby) units.
- Coaching & Accountability: Lead, mentor, and develop a team of Sales Managers, F&I Managers, and Consultants. You aren't just a manager; you are a coach who builds the next generation of automotive leaders.
- Modern Desking & F&I Integration: Work closely with the desk and F&I department to ensure clean deal structures, maximized PVR, and seamless "desk-to-delivery" flow.
- Market Dominance: Utilize advanced CRM and market data tools to capture St. Louis market share and optimize digital lead conversion rates.
What We're Looking For- The Track Record: Minimum of 5+ years of progressive automotive management experience (GSM or high-volume Sales Manager) with a proven history of hitting "the big numbers."
- The Ford Specialist: Deep familiarity with the Ford brand, Ford Credit, and manufacturer incentive programs is highly preferred.
- Analytical Mindset: You understand the "math" of the car business, particularly variable operations -inventory turns, days supply in dollars & units, variable expenses, recon time to market, PVR, frozen capital, and cost-to-market.
- Leadership Presence: You lead by example. You're the first one to celebrate a win and the first one to dive into the trenches when a deal gets tough.
- Community Minded: You understand that in St. Louis, reputation is everything. You operate with 100% transparency and integrity.
Why Sunset Ford?- Stability & Autonomy: Work for a 5th-generation family business where decisions are made locally and quickly.
- The "Sunset Advantage": Our exclusive Lifetime Warranty on new vehicles and high-performance niche (Roush/Shelby) give you tools that the "big box" corporate stores simply can't match.
- Executive Compensation: An industry-leading pay plan featuring a strong base salary plus performance-based overrides and bonuses that reflect your impact.
- Full Executive Benefits: Premium healthcare, dental, vision, 401(k) with match, and a demo vehicle allowance.
- A Winning Culture: Join a team that values professional growth and maintains a respectful, high-energy environment.
Are You Ready to Lead?If you are a top-tier automotive leader ready to put your stamp on a legendary St. Louis institution, we want to hear from you.
Apply in confidence today and help us drive Sunset Ford into its next century of success. 
