The General Sales Manager is accountable for driving holistic business performance, spearheading strategic sales leadership, and cultivating robust supplier partnerships. This leader shapes market strategy and execution to ensure long-term growth, profitability, and organizational excellence.

A proven strategist and change agent, this individual will lead cross-functional business units—spanning sales, supplier relations, trade development, finance, and operations—to elevate commercial outcomes while fostering a high-performance, inclusive culture.

This role is based in Dallas, TX but must be willing to travel to other locations as needed.

Job Description:

Leadership

• Own the end-to-end P&L, with full accountability for top-line revenue growth, bottom-line profitability, and operational leverage across the branch or regional market.
• Translate enterprise strategy into actionable regional growth plans with measurable KPIs across all commercial teams (sales, marketing, trade, analytics).
• Drive breakthrough growth in both volume and value, leveraging pricing strategy, mix management, and whitespace market development.

Sales Leadership & Market Expansion

• Lead a high-performing, multi-tiered sales organization across all channels (on-premise, off-premise, national accounts, independents).
• Define and execute dynamic sales strategies to expand market share, penetrate underdeveloped segments, and deliver sustainable year-over-year growth.
• Implement data-driven sales planning, forecasting, and territory management aligned with route-to-market optimization.

Strategic Supplier Engagement

• Serve as the executive point of contact for key supplier partners—national, strategic, and emerging—building long-term, mutually profitable relationships.
• Negotiate and operationalize Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) to drive portfolio activation, innovation launches, and brand acceleration.
• Establish and govern supplier KPIs, sales targets, promotional investment returns, and distribution goals to deliver win-win outcomes.

Cross-Functional and Operational Excellence

• Partner with regional operations and finance leaders to ensure seamless execution across delivery, logistics, demand planning, inventory, and trade spending.
• Lead monthly Sales & Operations Planning (S&OP) reviews to align forecasts, inventory levels, and service performance with revenue goals.
• Monitor branch-level operating expenses, AR, and working capital targets, collaborating on corrective actions as needed.

People & Culture Leadership

• Build and develop a diverse, high-performing leadership bench. Cultivate an inclusive culture rooted in accountability, innovation, and professional growth.
• Inspire through vision and clarity of purpose—coaching and mentoring leaders at all levels to drive business impact and team engagement.
• Foster a continuous improvement mindset by encouraging experimentation, agile learning, and change leadership.

Qualifications

Minimum Requirements

• Bachelor's degree in Business, Marketing, or a related field (MBA strongly preferred).
• 12+ years of progressive commercial leadership experience, with demonstrated success leading multi-channel sales teams, owning a full P&L, and delivering complex revenue strategies.
• Proven track record of driving growth in both franchise and non-franchise markets, across control and open states.

Preferred Experience

• Deep experience managing national or high-priority supplier portfolios, including strategic alignment, negotiation, and performance management.
• Background in both supplier and distributor environments, with the ability to navigate joint planning and execution complexities.
• Demonstrated success leading business transformation efforts and scaling best practices across regions and functional silos.
• Strong financial acumen, including pricing strategy, trade investment ROI, and cost-to-serve analysis.

Executive Competencies

• Strategic Agility: Synthesizes insights to shape proactive strategies in dynamic market conditions.
• Influential Communication: Inspires confidence and mobilizes internal and external stakeholders around a unified vision.
• Customer & Supplier Centricity: Balances commercial priorities with a sharp understanding of customer and supplier motivations.
• Results-Driven Execution: Sets bold goals and builds disciplined plans to deliver results with urgency and precision.
• Inclusive & Courageous Leadership: Models a growth mindset, seeks diverse perspectives, and fosters psychological safety.

Worker Sub-Type:

Regular

Time Type:

Full time