Nexstar Broadcasting Group, Inc

General Sales Manager

Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or equivalent experience
  • Minimum five years’ experience in media sales
  • Fluency in English
  • Excellent oral and written communication skills
  • Valid driver’s license with an acceptable driving record
  • Experience in guiding and motivating teams
  • Proficiency with standard office equipment

Responsibilities

  • Oversee and lead the broadcast/web sales teams
  • Make staffing decisions including hiring and promotions
  • Develop sales strategies to exceed revenue targets
  • Drive new business development initiatives
  • Manage inventory and revenue forecasting processes
  • Prepare budgets and approve expenditures
  • Resolve customer complaints regarding sales and service

Benefits

  • Opportunities for professional development and training
  • Dynamic work environment with a focus on teamwork
  • Access to advanced sales management tools
  • Potential for performance-based recognition and rewards
  • Involvement in shaping sales strategies for diverse channels
Full Job Description

The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. 

  • Provides leadership for the broadcast/web sales teams
  • Makes decisions regarding hiring, evaluation, promotion and termination of employees
  • Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue
  • Drives new business development
  • Manages inventory and revenue forecasting
  • Manages recruitment and development of talented sales professionals
  • Prepares budgets and approves budget expenditures
  • Resolves customer complaints regarding sales and service
  • Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
  • Determines inventory, pricing and discount rates
  • Creates and reviews operational records and reports to project sales and determine profitability
  • Directs the Accounts Receivable efforts of the Sales Department
  • Performs other duties as assigned

Requirements & Skills:

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication skills, both oral and written
  • Minimum five years’ experience in media sales
  • Valid driver’s license with an acceptable driving record
  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:[redacted].com).  Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a [redacted] email address. If you are unsure about the authenticity of a job inquiry or offer, email us at .

About Nexstar Broadcasting Group, Inc

Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Learn more about Nexstar Broadcasting Group, Inc
Size
11,160 employees
Market Cap
$6.5 billion
Industry
Net Income
$811.4 million
Founded
2000
5 Year Trend
+33.3%
Revenue
$4.5 billion
NASDAQ

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