What you'll bring to the teamThe General Manager is responsible for leading the overall performance, strategy, and day-to-day operations of a single attraction or multi-site cluster. This role is accountable for delivering sustainable EBITDA growth, driving market share, and ensuring exceptional guest experiences that align with Merlin's global standards.
As a visible and influential leader, the General Manager fosters a high-performing, guest-first culture, ensuring teams are engaged, empowered, and consistently delivering memorable, world-class experiences.
Qualifications & ExperienceKey Accountabilities- Own full P&L accountability, driving revenue growth, profitability, and long-term financial performance
- Develop and execute commercial strategies to increase visitation, market share, and yield across all channels
- Optimize pricing, promotions, and trading performance to maximize revenue per capita (RPC)
- Identify and activate new revenue opportunities and growth levers
- Lead day-to-day operations to ensure efficiency, productivity, and delivery of best-in-class standards
- Ensure optimal staffing models and operational readiness across all functions
- Deliver capital projects on time, on budget, and aligned to ROI expectations
- Drive continuous improvement and operational innovation
- Champion a guest-first culture, ensuring every visitor has a memorable experience
- Act as a brand ambassador, protecting and enhancing Merlin's reputation
- Utilize guest insights and data to improve satisfaction and overall experience
- Build, develop, and inspire high-performing, customer-centric teams
- Drive employee engagement, retention, and succession planning
- Lead all talent processes, including performance management, DEI&A, and wellbeing initiatives
- Embed Merlin values into daily behaviors and decision-making
- Develop strong partnerships with local communities, businesses, and stakeholders
- Collaborate across a global, matrixed organization to deliver strategic objectives
- Support and implement Merlin-wide initiatives and best practices
- Lead a culture of safety excellence, ensuring full compliance with all health, safety, and security standards
- Maintain robust risk management, business continuity, and crisis response plans
Experience & Skills- Proven leadership experience managing a complex, high-volume operational business
- Strong commercial acumen with a track record of delivering EBITDA and revenue growth
- Experience in P&L ownership, pricing strategy, and performance optimization
- Ability to leverage data and customer insights to drive decision-making
- Skilled in leading cross-functional teams and influencing stakeholders
- Experience in developing talent pipelines and high-performance cultures
Leadership Profile- Commercially driven with strong financial and strategic mindset
- People-focused leader who inspires, coaches, and develops teams
- Guest-centric with a passion for delivering exceptional experiences
- Agile and resilient in a fast-paced, dynamic environment
- Collaborative with the ability to influence across multiple stakeholders
Working Environment- Requires flexibility to work weekends, holidays, and varying hours
- Operates in a fast-paced, guest-facing environment
- May require occasional domestic or international travel
Benefits- Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO). - Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
- Recognition Programs and Rewards.
- 401(k) Program: Save for the future with company matching contributions.
- Tuition Reimbursement Programs: Get support for further education and career growth.
- Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Pay RangeUSD $85,000.00/Yr.
