ABOUT THIS JOB
Location: Virginia Beach, VA
Department: Marketing
Schedule: Monday-Friday 8:15AM - 5:00PM
Clinical Status: Non-Clinical
HOW YOU'LL MAKE AN IMPACT
As a General Manager, Marketing (Trauma and CMF-Craniomaxillofacial) you'll play a vital role in advancing our mission. In this position, you'll be responsible for leading a customer focused business unit and franchise, consisting of medical and operational staff with significant subject matter expertise. Markets medical and scientific capabilities to clients, working as and in conjunction with business development teams and operations to develop new customers and build existing established relationships. Responsible for improving existing products, developing and implementing innovative professional marketing programs to ensure successful product launches and continued market share growth of the Company's existing products. Profit and Loss responsibility of the Franchise.
Your work will have purpose every single day, contributing directly to life-changing outcomes.
WHAT YOU'LL DO
- Strategic: Utilizes key business models such as a SWOT, segmentation, product life cycle, and GAP analysis to aid in the development, implementation, and positioning of product lines. Accumulates, analyzes, and, and evaluates key data about the marketplace, including areas such as market size, growth movement, and competition, to help anticipate competitive movements and make recommendations for product positioning in the marketplace. Validates new product design, functionality and clinical applications with customers as well as developing marketing and sales plans. Develops and implements pricing and product offering strategies based on customer needs and processing feasibility. Ensures departmental compliance with all relevant regulatory standards.
- Leadership: Performs day-to-day management of the Franchise and provides oversight to assigned team by leading, guiding, and directing employees to be effective team members. Ensure that everyone is equipped with the right skills, tools, and talents necessary for executing their duties using established people processes. Collaborates and provides ongoing product and service support to representatives of LifeNet and its partners. Works closely with R&D teams to support new product development and launch efforts.
- Financial: Develops and implements strategic and annual marketing plans to include short-term, mid-term, and long-term goals and objectives for the respective product family. This includes situational analysis of products, revenue forecasts, competitive analysis, and identification of key opportunities and threats. Evaluates the product-marketing plan to ensure compatibility with LifeNet mission. Develops and executes product launch strategies. Responsible for the Franchise Profit and Loss.
- Relationship/Partnering: Develops and maintains relationships with "key opinion leaders" in the surgical community relative to the product family to aid in new product development and positioning of current product lines. Builds relationships with and works effectively with both direct and distributor sales teams.
- Education & Training: Utilizes key communication and promotional tools to establish awareness and feedback from the target audience and potential users. This may involve the utilization of external resources for the development of clinical education programs, sales collateral marketing materials, and other associated brand awareness activities. Conducts focus groups to advance.
WHAT YOU'LL BRING
Minimum Requirements:
- Bachelor's Degree: Marketing, Business, or related field
- TEN (10) Years - Business experience in Medical Sales/Marketing and Product Management; majority should be with manufacturers of medical products ideally within the broadly defined market in which the Franchise in based; previous experience interacting with the surgical community and surgeons
- EIGHT (8) Years - People leadership experience with direct reports
- FIVE (5) Years - Experience in the development and market introduction of new and transformational products
- FIVE (5) Years - Experience in the industry pertaining to the Franchise
- Valid State Drivers License
Preferred Experience/Skills/Certifications:
Key Knowledge, Skills, & Abilities:
- Franchise-related industry knowledge: In-depth knowledge and subject matter expert in the area related to the Franchise
- Strategic Thinking: Strategic planning and interfacing for complex or critical products; capable of developing a clear strategy to maximize within both existing clients and a new client base; impact of regulatory changes on internal processes and products; clear, comprehensive understanding of the link between department/function and business strategy
- People Development: Actively engages in talent management practices (selection, promotion, development, and engagement) to cultivate a workforce that is well aligned with current and emerging talent needs
- Relationship Management: Builds and sustains partnerships across organizational boundaries and functions as well as outside the organization to achieve common goals and outcomes
- Research/Problem Solving: Leads through analysis of situations with appropriate attention to detail and the big picture including consideration of impact at multiple levels of the system, ability to work in a creative manner to identify unique solutions
- Communication: Written, verbal and presentation; ability to engage, inspire, and influence people
- Project Management: Able to provide oversight within large and complex products to ensure quality, delivery, and high levels of client satisfaction.
COMPENSATION
Salary Range: $175,398 - $233,864/annually
Final compensation will be based on factors such as geographic location, qualifications, and prior relevant experience. Actual compensation may be higher based on the successful candidate's knowledge and relevant experience.
