General Manager - Revolution Road Harley-Davidson

RideNow Powersports

$80K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in powersports dealership leadership preferred (including automotive, RV, or marine sectors)
  • History of exceeding sales goals with successful teams
  • Familiarity with F&I, CRM systems, and desking tools
  • Strong grasp of dealership operations and financial performance metrics

Responsibilities

  • Lead sales performance across all departments: Sales, F&I, Parts, and Service
  • Analyze KPIs and adjust strategies to surpass revenue and profitability targets
  • Cultivate a high-performing team culture with coaching and accountability
  • Manage the retail sales process, including deal structuring and customer engagement
  • Collaborate with Regional Operations to ensure store performance aligns with company goals
  • Deliver exceptional customer experiences and promptly resolve issues

Benefits

  • Commission-based pay plan
  • Comprehensive health and wellness benefits including medical, dental, and vision
  • Paid time off including vacation, sick leave, and holidays
  • 401(k) retirement plan with financial protection options
  • Paid family leave in compliance with Massachusetts law
Full Job Description
What You'll Do:

  • Lead by example and drive sales performance across all departments-Sales, F&I, Parts, and Service.
  • Analyze key performance indicators and adapt strategy to consistently exceed revenue and profitability targets
  • Cultivate a high-performing team culture through ongoing coaching, training, and accountability
  • Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
  • Partner with Regional Operations to align store performance with broader organizational objectives
  • Deliver an exceptional customer experience and resolve issues quickly to build long-term customer relationships


What You Bring:

  • 5+ years in powersports dealership leadership preferred (automotive, RV, or marine industries considered)
  • Proven track record of exceeding sales goals and leading successful sales teams
  • Experience with F&I, CRM systems, and desking tools
  • Strong understanding of dealership operations and financial performance metrics

Why RideNow?

  • Commission-based pay plan
  • RideNow Powersports provides a comprehensive benefits package to eligible employees, including:
  • Health & Wellness: Medical, dental, and vision insurance coverage options.
  • Paid Time Off: Vacation time, sick leave in accordance with the Massachusetts Earned Sick Time Law, and paid holidays.
  • Financial Protection: 401(k) retirement plan, life insurance, and disability coverage.
  • Paid Family Leave: Benefits and job protections aligned with the Massachusetts Paid Family and Medical Leave (PFML) Act.


All applicants must pass pre-employment testing including background check, MVR, and drug screening.

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