General Manager - Revolution Road Harley-Davidson

RideNow Powersports

• $80K — $95K *
Bridgewater, MA 02324In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in powersports dealership leadership preferred, with similar experience in automotive, RV, or marine sectors considered.
  • Proven track record in exceeding sales goals and leading successful sales teams.
  • Familiarity with F&I, CRM systems, and desking tools.
  • Strong understanding of dealership operations and financial performance metrics.

Responsibilities

  • Lead by example and drive sales performance across Sales, F&I, Parts, and Service departments.
  • Analyze performance indicators and adapt strategy to exceed revenue and profitability targets.
  • Cultivate a high-performing team culture through ongoing coaching and accountability.
  • Manage the full retail sales process, including deal structuring and customer engagement.
  • Collaborate with Regional Operations to align store performance with organizational objectives.
  • Deliver exceptional customer experiences and quickly resolve issues to build long-term relationships.

Benefits

  • Commission-based pay plan.
  • Health & Wellness: Medical, dental, and vision insurance options.
  • Paid Time Off: Vacation, sick leave, and paid holidays.
  • Financial Protection: 401(k) plan, life insurance, and disability coverage.
  • Paid Family Leave: Benefits aligned with Massachusetts Paid Family and Medical Leave Act.
Full Job Description
What You'll Do:

  • Lead by example and drive sales performance across all departments-Sales, F&I, Parts, and Service.
  • Analyze key performance indicators and adapt strategy to consistently exceed revenue and profitability targets
  • Cultivate a high-performing team culture through ongoing coaching, training, and accountability
  • Manage the full retail sales process, including deal structuring, closing, desking, inventory flow, and customer engagement
  • Partner with Regional Operations to align store performance with broader organizational objectives
  • Deliver an exceptional customer experience and resolve issues quickly to build long-term customer relationships


What You Bring:

  • 5+ years in powersports dealership leadership preferred (automotive, RV, or marine industries considered)
  • Proven track record of exceeding sales goals and leading successful sales teams
  • Experience with F&I, CRM systems, and desking tools
  • Strong understanding of dealership operations and financial performance metrics

Why RideNow?

  • Commission-based pay plan
  • RideNow Powersports provides a comprehensive benefits package to eligible employees, including:
  • Health & Wellness: Medical, dental, and vision insurance coverage options.
  • Paid Time Off: Vacation time, sick leave in accordance with the Massachusetts Earned Sick Time Law, and paid holidays.
  • Financial Protection: 401(k) retirement plan, life insurance, and disability coverage.
  • Paid Family Leave: Benefits and job protections aligned with the Massachusetts Paid Family and Medical Leave (PFML) Act.


All applicants must pass pre-employment testing including background check, MVR, and drug screening.

* Ladders Estimates

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