The General Manager Primm Resorts is responsible for the overall leadership, financial performance, guest experience, regulatory compliance, and operational execution of a complex casino resort location. The operation includes three casinos with approximately 500 slot machines each, multiple food and beverage outlets, approximately 600 hotel rooms per property, two on-site gas station/convenience store operations, and a 5,000-seat entertainment arena.

This role provides executive leadership across gaming, hotel, food and beverage, retail, entertainment, facilities, security, finance, human resources, marketing, and regulatory compliance. The General Manager is accountable for driving profitability, improving asset utilization, and enhancing property-wide performance, while protecting the company's licenses, assets, and reputation.

In addition to day-to-day leadership, the General Manager is expected to identify and execute opportunities to increase visitation, improve operating leverage, and strengthen the property's position within the regional gaming and hospitality market.

Success in this role requires strong business judgment, an ownership mindset, and the ability to make data-informed decisions that balance growth, cost discipline, risk management, and long-term value creation.

Responsibilities

• Lead all property operations in alignment with company objectives, financial goals, service standards, and regulatory requirements.
• Oversee casino, hotel, food and beverage, retail, gas station/convenience store, entertainment, facilities, security, and support operations.
• Drive measurable improvements in revenue, EBITDA, labor efficiency, and cost control, while maintaining high service standards.
• Maintain a strong, visible presence in the operation, including regular interaction with guests, team members, and department leaders.
• Increase visitation and capture from key feeder markets through effective positioning, programming, and guest engagement strategies.
• Optimize casino floor performance, including machine mix, reinvestment strategy, and player development alignment.
• Maximize utilization and profitability of non-gaming assets, including hotel, food and beverage, retail, and entertainment offerings.
• Build, develop, and, strengthen a high-performing leadership team through clear expectations, accountability, and succession planning.
• Establish and maintain high standards for property cleanliness, maintenance, safety, and overall facility condition.
• Monitor business trends, competitive dynamics, guest behavior, and local market conditions to inform decision-making and protect competitive position.
• Develop and implement practical, results-oriented initiatives that improve performance, increase visitation, and enhance the guest experience.
• Evaluate opportunities for promotions, partnerships, entertainment programming, and new business initiatives using a disciplined, return-focused approach.
• Make data-driven decisions with clear accountability for outcomes, balancing innovation with financial discipline and risk management.
• Ensure full compliance with all applicable laws, gaming regulations, internal controls, company policies, and licensing requirements.
• Conduct regular financial and operational reviews, take timely corrective action, and hold department leaders accountable for results.
• Promote a culture of ownership, accountability, professionalism, compliance, teamwork, and operational excellence.

Requirements
• Minimum of 5 years senior leadership experience in casino, resort, hospitality, or gaming operations.
• Experience overseeing complex, multi-department, guest-facing operations with full accountability for results.
• Strong financial acumen, including budgeting, forecasting, labor management, revenue analysis, expense control, and EBITDA accountability.
• Demonstrated ability to improve business performance and drive measurable results in a dynamic operating environment.
• Working knowledge of gaming regulations, internal controls, cash handling, compliance requirements, and regulatory expectations.
• Proven ability to lead large teams, build accountability, and elevate leadership performance.
• Strong communication, problem-solving, decision-making, and organizational skills.
• Ability to maintain a flexible schedule, including weekends, evenings, holidays, and peak business periods as required.
• Must be at least 21 years of age.
• Must be able to obtain and maintain all required gaming licenses and regulatory approvals.
• Bachelor's degree in business, hospitality, finance, or related field preferred.

Preferred Experience:

• Experience managing a multi-property casino resort or similarly complex operation.

• Strong slot operations background with demonstrated performance improvement.
• Casino marketing and player development experience, including database growth and reinvestment strategy.
• Hotel, food and beverage, entertainment, retail, or fuel/convenience store operating experience, with a focus on profitability and utilization.
• Prior responsibility for a full property P&L with measurable performance improvement.
• Experience developing and executing revenue-generating initiatives, guest acquisition strategies, and market repositioning efforts