Job DescriptionThe
General Manager - Electric Vehicle (EV) Utilities is a pivotal leadership role responsible for setting the strategic direction, delivering outstanding in-market results, and driving end-to-end P&L performance for Ford's electric utility vehicle portfolio.
In this role, you will lead the brand marketing and product line performance teams for our EV Utilities segment. You will serve as the key integrator across a matrixed global ecosystem-collaborating closely with Product Marketing, Research, Communications, Engineering, Finance, and Industrial Systems to deliver cohesive, profitable, and highly desirable electric utility vehicles that resonate with customers and win in the market.
ResponsibilitiesYou Will...Portfolio & Segment Strategy- Translate Ford's long-term EV vision into actionable, high-impact segment strategies, determining resource allocation, capital investments, and cycle plan prioritization.
- Own the North American (NA) Retail Strategy and execution for the EV Utilities segment, ensuring alignment with overall enterprise goals.
- Lead high-priority strategic studies and initiatives aimed at optimizing platform efficiency, reducing material costs, and maximizing market competitiveness.
- Define target portfolio roles, product positioning, and volume/share expectations to shape the future of Ford's EV utility business.
P&L Ownership & Financial Performance- Accountable for the comprehensive budget, end-to-end P&L, and business performance of the EV Utilities segment.
- Identify and operationalize profit optimization opportunities across the vehicle lifecycle, executing rigorous Profit Improvement Actions (PIAs).
- Lead cross-functional Vehicle Line Performance Reviews, Technical Value Management (TVM) initiatives, and warranty reduction projects to drive quality and cost efficiencies.
- Drive the cross-functional execution of EBIT opportunities and deliver comprehensive inputs to the annual business planning cycle.
Go-To-Market & Brand Execution- Maintain direct line responsibility for the EV Utilities Brand Marketing teams, ensuring cohesive, high-impact brand positioning and market execution.
- Partner with Product Marketing to leverage deep customer insights, defining the optimal market equation, pricing strategies, and product mix.
- Oversee the development and execution of world-class Go-To-Market (GTM) launch plans, vehicle reveals, dealer engagement strategies, and customer experience initiatives.
- Collaborate with GTM Operations on integrated demand planning, capacity planning, and near-term quality early detection programs.
- Develop compelling positioning and messaging strategies, and serve as the strategic lead to guide all communications across digital, social, and experiential to create and maintain sufficient demand
Collaborative & Matrixed Leadership- Forge strong, collaborative partnerships across a highly matrixed organization, including Design, Communications, Engineering, Manufacturing, Finance, and Supply Chain.
- Represent the EV Utilities business unit in high-level business and technical briefings for senior and executive leadership.
- Cultivate a culture of high performance, innovation, and accountability, mentoring and developing the next generation of business and marketing leaders.
This role will be based in Dearborn, MI.QualificationsYou'll Have...- Bachelor's degree in Business Administration, Marketing, Engineering, Finance, or a closely related field.
- 12+ years of progressive professional experience in general management, brand marketing, or product leadership (or 10+ years of experience with a Master's degree/MBA).
- Proven track record of executive-level leadership, with demonstrated success managing large, cross-functional organizations and substantial budgets/P&Ls.
You may also have...- MBA or Master's degree in a technical or business field.
- Extensive experience in the automotive, clean-tech, or consumer technology sectors, with a deep understanding of EV technology, charging ecosystems, and software-defined vehicle concepts.
- Exceptional commercial acumen, with a proven history of successfully launching major vehicle programs or consumer products and managing complex P&Ls.
- Highly developed communication and negotiation skills, with a demonstrated ability to influence senior executives and lead successfully within matrixed global structures.
- Strong analytical and problem-solving capabilities, with experience leading teams through ambiguous, fast-paced, and unprecedented market transitions.
What you'll receive in return...As part of the Ford family, you'll enjoy excellent compensation, and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation, and much more. You'll also experience exciting opportunities for professional and personal growth and recognition.
Our benefits summary can be found here:
2026-New-Hire-Benefit-Summary-LL4.pdf
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is a leadership level 4.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location. #LI-Onsite #LI-MB3
