Novanta

General Industry Sales Manager

Novanta$110K — $130K *
Apex, NC 27502In-Person
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of field sales leadership experience with dispersed teams
  • Strong B2B sales and account management expertise
  • Bachelor's degree in business, Engineering, or related field; MBA preferred
  • Proficient with CRM, particularly Salesforce, and data-driven sales metrics
  • Customer-focused with skills in leveraging Voice of Customer insights
  • Exceptional communication and influence abilities
  • Eagerness for ongoing sales and leadership development

Responsibilities

  • Lead General Industry Sales Team and manage revenue responsibilities
  • Coach and develop sales professionals to meet revenue targets
  • Seek out and cultivate new business opportunities and nurture existing accounts
  • Build strong relationships with customers, partners, and stakeholders
  • Analyze sales data to identify trends and areas for improvement
  • Collaborate across teams to implement sales strategies effectively
  • Support new product launches and achieve related sales goals

Benefits

  • Opportunity to drive team engagement and performance
  • Access to ongoing training and development
  • Support for a customer-centric approach that emphasizes innovation
  • Potential for cross-functional collaboration to achieve business goals
  • Work in a fast-paced environment that values adaptability and agility
Full Job Description
Summary

As Field Manager, Sales, you will lead the General Industry Sales Team as a selling manager, driving both personal and team sales performance to achieve aggressive growth objectives. You will be responsible for identifying new opportunities, executing sales strategies, and growing existing accounts, while actively contributing to bookings through direct customer engagement.

Your role will focus on ensuring strong team performance, developing efficient workflows, and leading through influence. You will collaborate cross-functionally to execute commercial strategies and expand market presence.

Primary Responsibilities
  • Serve as the selling manager for the General Industry Sales Team, carrying revenue responsibility in addition to team leadership
  • Lead, coach, and develop a team of sales professionals to consistently achieve revenue targets
  • Identify and pursue new business opportunities while managing and growing existing key accounts
  • Develop and maintain strong relationships with key customers, partners, and internal stakeholders
  • Monitor and analyze sales metrics to identify trends, risks, and areas for improvement
  • Allocate resources and collaborate cross-functionally to execute sales strategies and drive business objectives
  • Support new product introduction (NPI) commercialization and achieve NPI sales targets
  • Drive team engagement, performance, and retention

General Tasks
  • Build and lead high-performing, inclusive teams by setting clear expectations, empowering individuals, and driving accountability, engagement, and retention
  • Championing customer value and innovation by leveraging VOC, market insight, and business acumen to deliver differentiated solutions and anticipate emerging trends
  • Drive strategic execution and results through strong prioritization, data-driven decision-making, execution rigor, and agility in complex, fast-changing environments

Required Experience, Education, Skills, Training and Competencies
  • Proven field sales leadership experience managing and coaching geographically dispersed sales teams to achieve and exceed revenue, growth, and margin targets
  • Strong B2B sales and account management background, including new business development, key account expansion, and complex opportunity management
  • Bachelor's degree in business, Engineering, or a related field; advanced certifications or MBA a plus
  • Demonstrated ability to execute sales strategy through data-driven forecasting, pipeline management, and disciplined use of CRM and sales metrics; experience with Salesforce a plus
  • Customer-centric mindset with the ability to uncover customer insights, apply VOC, and deliver differentiated solutions that create measurable value
  • Excellent leadership, communication, and influence skills, capable of motivating teams, aligning cross-functional stakeholders, and leading through change
  • Ongoing sales, product, and leadership training with high learning agility to adapt quickly in dynamic, competitive market environments

Travel Requirements
  • 50% required travel between team and individual customers

Physical Requirements
  • Ability to travel frequently (up to 50-70%), including driving for extended periods (up to 4 hours at a time) and air travel
  • Comfortable using standard office equipment and technology, including laptop computers, mobile devices, and CRM tools
  • Lifting up to 50 pounds

About Novanta

Novanta Inc. is a leading global supplier of precision photonic and motion control components and subsystems. The company was founded in 1968 and is headquartered in Bedford, Massachusetts. Novanta's products are used in a variety of applications, including medical and life sciences, industrial automation, and aerospace and defense. The company operates in North America, Europe, and Asia, and is committed to providing innovative solutions that enable its customers to improve their productivity and performance. Novanta is publicly traded on the NASDAQ stock exchange under the ticker symbol NOVT.
Learn more about Novanta
Size
2,700 employees
Market Cap
$4.9 billion
Industry
Net Income
$44.5 million
5 Year Trend
+12.9%
Revenue
$590.6 million
NASDAQ

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