OverviewThe Director, Business Model Enablement (AKA: Director of Operations) will help build and run multiple types of Crafted beverage destinations, including:
- Semi-permanent Airstream trailer concepts in strategic markets
- Self-operated walk-up and drive-thru locations
- Licensed and partner-operated locations across colleges and universities, stadiums, airports, malls, theaters, resorts, and other high-traffic destinations
This is a hands-on operating role focused on building systems, teams, and experiences that work in the real world. The role will oversee location operations, guest experience, labor models, hiring, training, location P&Ls, capital investments, and operational support across the business.
We are looking for someone who understands how to build both operational discipline and hospitality culture. Someone who knows how to run a profitable business while creating an experience people want to come back to.
ResponsibilitiesBuild the Operating Model:
- Build operational playbooks across multiple destination formats
- Develop standards for labor, training, food safety, guest experience, and daily operations
- Design workflows, equipment layouts, and staffing models that support both speed and hospitality
- Build scalable systems that can operate across company-operated and partner-operated locations
- Create training programs that balance operational execution with personality and guest connection
Launch and Run Locations:
- Help open and support Crafted locations across trailers, walk-up counters, drive-thrus, and licensed partner environments
- Oversee location-level P&Ls including labor, beverage costs, operating expenses, and profitability
- Partner with Finance and Development teams on capital planning and new site investments
- Work closely with field teams to improve throughput, staffing efficiency, and guest experience
- Build staffing plans, hiring models, and operational support structures as the business grows
Build the Experience:
- Help define the service culture and in-store experience for Crafted destinations
- Build environments that encourage energy, hospitality, personalization, and guest interaction
- Develop hiring and training approaches focused on personality, hospitality, and culture
- Ensure the business maintains a strong human experience as it scales
Test, Learn, Improve:
- Use pilots and field learning to improve menus, workflows, labor models, and equipment needs
- Identify operational bottlenecks and simplify where possible
- Build KPIs around throughput, labor productivity, guest satisfaction, repeat visits, and unit economics
- Spend time in the field understanding what is and is not working operationally
Compensation & Benefits:
- The expected compensation range for this position is between $132,200 - $262,400.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
- Long term incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications- 8-10+ years operating restaurants, beverage concepts, QSR, retail hospitality, or multi-unit foodservice businesses
- Experience opening and running restaurant or retail locations
- Strong understanding of labor management, throughput, shift operations, and unit-level P&Ls
- Experience building hospitality-driven teams and service cultures
- Strong operator mindset with the ability to solve problems in fast-moving environments
- Comfortable working in ambiguous, startup-style situations
- Willingness to spend significant time inside stores and operating locations
- Experience working across company-operated and licensed/franchise environments is a plus
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