Founding Social Creative Lead - Known

Pear

$80K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in social media marketing or content creation
  • Deep knowledge of TikTok and Instagram trends and culture
  • Strong storytelling skills with a taste for premium content
  • Ability to work collaboratively with diverse teams
  • Experience in developing social strategies for consumer brands
  • Willingness to take ownership and drive creative projects from concept to execution

Responsibilities

  • Create engaging content to enhance social media following
  • Manage the brand's presence on TikTok and Instagram
  • Define the visual tone and style of the startup's brand
  • Collaborate closely with founders and creative teams
  • Embrace rapid experimentation and agile marketing practices

Benefits

  • Full-time in-person role in San Francisco at HQ
  • Creative ownership over brand voice and content
  • Access to high-quality tools and resources
  • Opportunity to influence a groundbreaking consumer startup
  • Competitive salary with early team equity and additional perks
Full Job Description
What you'll do
  • Create scroll-stopping content to grow our social following - video series, founder clips, memes, behind-the-scenes moments, street interviews, and whatever other ideas you have.
  • Run Known's social presence across TikTok and Instagram
  • Shape the visual voice of a startup redefining dating - everything from tone to timing to what "cool" feels like
  • Be in the room where things happen - work with founders, designers, and engineers who care deeply about building something real.
  • Experiment and move fast - no bureaucracy, no red tape, no stale marketing calendars. Just ideas 12 execution 12 iteration.


Who You Are
  • On the pulse of pop-culture and Gen-Z trends
  • An expert on TikTok and IG as a creator and observer of culture.
  • You know how to film, edit, and ship high-production content quickly (editing is not a hard requirement - we have a team that can do this if necessary)
  • You have a strong sense of taste - you know what feels premium, authentic, and human.
  • You love storytelling and building things from scratch.
  • You want to grow with a brand that will be seen by millions.
  • You have experience building social strategy for a consumer brand


What You'll Get
  • A full-time, in-person role in San Franciscoworking out of our HQ with the founders.
  • Real creative ownership - your content is the voice of the brand.
  • Access to the best tools, budget, and collaborators to execute your vision.
  • A chance to shape one of the most exciting consumer startups of the decade - and be there early.
  • Pay: Competitive salary + early team equity + perks

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