Founding Marketing Lead

AIUC

$120K — $180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven ability to influence senior decision-makers and communicate complex concepts clearly.
  • Experience delivering outcomes in dynamic environments, including engagement metrics and product launches.
  • Hands-on experience in a founding-team role within a high-growth B2B SaaS or AI company, or as a top-tier consultant.
  • History of building and managing customer marketing or demand generation at enterprise-focused firms.
  • Skilled in end-to-end content production and translating sales outcomes into marketing efforts.

Responsibilities

  • Own and lead AIUC's go-to-market growth strategy.
  • Package existing demand into compelling proof points for future growth.
  • Collaborate with AIUC-1 certified companies to develop their narratives and impact stories.
  • Create diverse marketing content, including case studies, webinars, and social campaigns.
  • Define key metrics and run experiments to scale marketing operations.
  • Work directly with company founders to shape company culture and market positioning.

Benefits

  • Equity as a significant part of total compensation.
  • Generous health, dental, and vision insurance for employees and dependents.
  • Visa sponsorship and relocation stipend for candidates moving to San Francisco.
  • A team-oriented environment focused on achieving high-quality work.
Full Job Description
The role

The founding GTM growth hire will own AIUC's positioning and growth, and shape our GTM approach and company culture. Your immediate top priority is leading our customer-led growth motion.

AIUC-1 is becoming the certification standard for AI agents and in the last three months we've certified the category leaders in every major AI vertical: ElevenLabs (voice), Intercom (customer service), UiPath (workflow automation), Lovable (coding), and another handful we'll announce soon. ~200 of the Fortune 500 security leaders are a part of our consortium and the world's leading auditors are reaching out to become accredited. Your job is to package the existing demand into the proof points that compound the next hundred.

You'll work directly with AIUC-1 certified companies to tell their story - why they certified, how it helps with building enterprise trust - and package it into social campaigns, SEO/AEO, case studies, joint webinars, events, OOH, podcast spots, and partner co-marketing. This is a high-agency operator role. You'll define the metrics, run the experiments, scale the team, and work directly with the founders.

To be successful, we think you have:
  • Built credibility and influenced senior enterprise decision-makers, and communicated complex technical or strategic concepts in writing with clarity that moved people to action
  • Owned delivery of specific outcomes (engagement metrics, client expansion, product launches) in environments where you had to build the playbook while executing it
  • Either operated at the founding-team layer of a high-growth company in a hands-on B2B SaaS / AI marketer role, or delivered as a top-tier consultant with significant ownership over client outcomes
  • Built and run customer marketing or demand generation programs at a B2B SaaS or AI company selling to enterprise (case studies, customer advocacy, references, webinars, conferences, organic content engines)
  • Owned content production end-to-end, working closely with sales to translate closed-won outcomes into marketing motions
Compensation & perks
  • Annual salary as above
  • Equity is a significant part of total compensation, in addition to salary
  • Generous health, dental and vision insurance for you and your dependents
  • Visa sponsorship and relocation stipend to bring you to SF, if possible
  • A team dedicated to doing our lives' best work.
Our values

Strong Back - High standards, keep our promises, work hard

Fast Feet - Experiment, cut scope, take delight in pace

Eyes Up - 'Feel the AGI' across our strategy, teams and day-to-day work

Open Heart - Say the scary thing, create connection, make room for emotions

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