Founding Marketer

UniversalAGI

$120K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of relevant marketing experience in technical AI or deep tech startups.
  • Proven experience with multi-channel GTM campaigns, demonstrating measurable customer impact.
  • Strong design instinct with an eye for detail and the ability to execute on branding.
  • Exceptional writing skills tailored to technical audiences, avoiding unnecessary jargon.
  • Understanding of AI systems, with practical experience using AI tools.

Responsibilities

  • Build and execute GTM strategies in partnership with product and GTM teams.
  • Manage the entire marketing channel mix, adapting as AI evolves market engagement.
  • Develop and define the UniversalAGI brand narrative and visual identity.
  • Collaborate with research teams to create marketing content that enhances credibility.
  • Design and produce comprehensive marketing collateral across various formats.
  • Plan and manage the company's presence at key industry events and conferences.
  • Cultivate press relationships to enhance UniversalAGI's external credibility.
  • Craft compelling customer stories to instill confidence in new buyers.

Benefits

  • Competitive health, dental, and vision benefits paid by the company.
  • 401(k) plan offering for future savings.
  • Flexible vacation policy promoting work-life balance.
  • Regular team building and fun activities to foster a collaborative environment.
  • Ownership and significant impact on the company's direction and growth.
  • Provision for AI tools stipend to support productivity.
  • Monthly commute and wellness stipends to enhance overall employee well-being.
  • Daily office meals covered by the company.
  • Support for immigration processes if needed.
Full Job Description
San Francisco | Work Directly with CEO & Founding Team | Report to CEO | OpenAI for Physics | 5 Days Onsite (with flexibility to travel for weeks at a time as needed)

Location: Onsite in San Francisco

Compensation: Competitive Salary + Equity

About the Role

As our Founding Marketer, you will be the owner of marketing at UniversalAGI. You'll need to be a self-starter, comfortable building from the ground up. This is your chance to take everything you have learned about marketing hard technology to sophisticated and technical buyers, and use it to define how the world understands what we are building and how quickly the right customers find us. You will work directly with the CEO, researchers, engineers, GTM lead, and product. You will own everything from demand generation and GTM execution to brand, design, and storytelling.

What You'll Do
  • Build and execute the GTM marketing motion in close partnership with our GTM and product team. Run targeted, multi-channel campaigns end to end, from paid and lifecycle channels to coordinated launches, developing the messaging, positioning, and proof points that shorten sales cycles.
  • Own the full channel mix across digital and physical. From website and social to targeted out-of-home, trade media, and precision plays that put us in front of the exact right people. You inform and own the website, know where our buyers are, and keep an eye toward emerging channels as AI reshapes how buyers discover and evaluate technology.
  • Define and build the UniversalAGI brand from where it stands today: narrative, voice, positioning, and visual identity in a category that does not yet have established market language. Brand serves the pipeline it is meant to build.
  • Work alongside our research team to turn technical output, benchmarks, and findings into content that builds credibility with the engineering and scientific communities who are our buyers and our future talent.
  • Own the full cycle of designing and delivering marketing collateral. Pitch decks, one-pagers, sales enablement materials, case studies, visual and video assets. The bar for craft is high and you will be the one holding it.
  • Plan and execute our presence at conferences, industry events, and AI research venues, including the judgment to choose which ones matter and the craft to design a booth people remember. That same eye extends to how we show up as a company at the events and spaces we host ourselves.
  • Drive earned media and press relationships. Build the external credibility of UniversalAGI through strategic outreach to journalists, analysts, and community voices who reach our audience.
  • Own early customer storytelling. Capture proof points, build case studies, and develop the customer narrative that gives the next buyer confidence before the first call.
  • Own talent brand as a natural extension of company marketing. The assets, events, and presence you build to reach customers should work equally hard to attract the researchers and engineers we need to hire


Qualifications
  • 5-10 years of experience, including time as a first or early marketing hire at a technical AI or deep tech company, with a track record of GTM campaigns you owned end to end and can point to concrete pipeline or customer impact from. We're looking for someone who will have impact from day one. Proven experience running targeted, multi-channel campaigns end to end: paid social, search, and CRM-driven lifecycle programs, with the coordination to launch across channels and touchpoints at once.
  • Sharp taste and design instinct, with the curiosity and drive to turn that instinct into polished, on-brand execution yourself. You do not need to already be a professional designer. You need eyes that notice when something is off and the willingness to fix it without waiting for someone else to.
  • Exceptional writer. Your work is precise, technically grounded, and free of filler. You write for audiences who will immediately notice if you do not understand their world.
  • You understand how AI systems are built and deployed at a level that lets you speak credibly with researchers and engineers. You use AI tools natively in your own work. This is not a nice-to-have.
  • Comfortable with the pace and ambiguity of a small company where the bar is high, the work is consequential, and you are expected to figure things out.


Bonus Qualifications
  • PR or media relations experience, with existing relationships with journalists, analysts, or community voices who cover our space.
  • Background in physical engineering, industrial software, simulation, or an adjacent technical field.
  • Experience building category narratives for technology that has no established market language or analyst coverage.
  • Experience working alongside a research team and turning technical publications or benchmarks into marketing assets.


Cultural Fit

  • Technical Respect: Ability to earn respect through hands-on technical contribution
  • Intensity: Thrives in our unusually intense culture - willing to grind when needed
  • Customer Obsession: Passionate about solving real customer problems, not just publishing papers
  • Deep Work: Values long, uninterrupted periods of focused work over meetings
  • High Availability: Ready to be deeply involved whenever critical issues arise
  • Communication: Can translate complex model decisions to customers and team
  • Growth Mindset: Embraces the compounding returns of intelligence and continuous learning
  • Startup Mindset: Comfortable with ambiguity, rapid change, and wearing multiple hats
  • Work Ethic: Willing to put in the extra hours when needed to hit critical milestones
  • Team Player: Collaborative approach with low ego and high accountability
  • Bias for Action: Ships experiments fast, learns from failures, and iterates quickly


What We Offer

  • Opportunity to define the future of physics AI from the ground up
  • Work on cutting-edge problems at the intersection of deep learning and physics simulation
  • Direct collaboration with the founder & CEO and ability to influence company strategy
  • Competitive compensation with significant equity upside
  • In-person first culture - 5 days a week in office with a team that values face-to-face collaboration
  • Access to world-class investors and advisors in the AI space


Benefits

We provide great benefits, including:
  • Competitive compensation and equity.
  • Competitive health, dental, vision benefits paid by the company.
  • 401(k) plan offering.
  • Flexible vacation.
  • Team Building & Fun Activities.
  • Great scope, ownership and impact.
  • AI tools stipend.
  • Monthly commute stipend.
  • Monthly wellness / fitness stipend.
  • Daily office lunch & dinner covered by the company.
  • Immigration support.

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