Founding Marketer

MintMCP

$120K — $150K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of growth marketing experience, particularly in early-stage B2B environments, ideally within dev-tools or security.
  • Proven ability to build a growth marketing function from the ground up, turning demand into measurable pipeline.
  • Strong instincts for technical messaging and positioning, with the ability to engage in conversations with engineers and security leaders.
  • Experience driving demand across SEO, AEO, paid, lifecycle, and content channels with a strategic focus on leveraging various channels effectively.
  • Fluency in funnel analytics, including modeling CAC, payback, and forecasting for marketing efforts.
  • Experience using AI and agentic workflows to enhance marketing processes, beyond using basic AI tools.
  • Ability to work independently in ambiguous situations, quickly shipping and iterating on marketing campaigns.

Responsibilities

  • Own the growth pipeline, turning inbound leads into measurable demand using both self-serve and sales-assisted approaches.
  • Develop positioning and messaging that resonates with technical buyers and engages multiple stakeholders.
  • Oversee diverse demand generation strategies across various channels including SEO, AEO, and paid.
  • Run a webinar series and numerous campaign experiments to create a steady stream of qualified leads.
  • Collaborate with the AE team to build outbound efforts, ensuring alignment on messaging and targeting.
  • Manage the entire marketing funnel, identifying bottlenecks and designing experiments to optimize conversion.
  • Track performance metrics, providing data-driven insights into channel efficacy and overall pipeline health.

Benefits

  • Competitive compensation package paired with meaningful equity stakes.
  • Autonomy to shape the growth strategy of a dynamic, fast-growing company.
  • Direct access to the CEO, allowing for real-time insights into company direction and customer needs.
  • Health benefits designed to prioritize team well-being and family needs.
Full Job Description
The Job

You own how MintMCP grows. Turn heavy inbound into measurable, repeatable pipeline across both motions: self-serve, where an engineer tries the gateway, and sales-assisted, where security review turns into a company-wide deal. You own positioning for a technical buyer and demand gen across SEO, AEO, paid, and content. You run a webinar series and a steady stream of campaign experiments, build outbound from the ground up with the AE team, and own the lifecycle that turns signups, trials, and security reviews into pipeline. You also own the numbers: how every channel performs, CAC, payback, and a forecast the team can plan against.

What makes this different is how you do it. You will not run every campaign by hand, and you will not wait to hire a team. You orchestrate a fleet of agents to do the research, enrichment, sequencing, follow-up, content drafts, and reporting, so one marketer covers more ground than a traditional team. Agents take on the repeatable work, so the role can stay broad.

This role calls for a senior growth marketer with the range to set the message, pick the highest-leverage bets, and instrument the funnel, then use agents to run it. The work is to look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning. You report to the CEO and work across the GTM team. The role is in person.

About You
  • You have built a growth marketing function from zero. You have turned messy demand into measurable pipeline at an early-stage B2B company, ideally dev-tools, infra, or security, and you can point to the number.
  • You have real positioning and messaging instincts for a technical buyer. You can hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • You have run demand across multiple channels, some mix of SEO, AEO, paid, lifecycle, and content, and you know how to pick the next lever, not just operate the one you know best.
  • You have run both a self-serve PLG motion and a sales-assist motion into a buying committee, and you know they need different plays.
  • You own the numbers. You are fluent in attribution and funnel analytics, and you can model CAC, payback, and a forecast the team can plan against. If that is not your background, you partner well with whoever owns it.
  • You are deeply AI-native and already use agents to multiply yourself. You have built or directed agentic workflows, not just used AI tools, and you are excited to run a fleet of agents as your team instead of hiring one.
  • You thrive before the playbook exists. You decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.


Nice to have:
  • You have stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing, not just running campaigns on your own.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Having built this once already at an AI-native company.
  • Field marketing or events experience.


What we offer:
  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.


Prefer to have your agent apply? Point it at https://www.mintmcp.com/hiring/mcp

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