Founding Marketer (GTM Engineer)

Create, Inc

$80K — $120K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth marketing for SaaS or AI products
  • Proven ability to create viral growth mechanisms
  • Strong skills in storytelling for product launches
  • Capability to build partnerships and collaborations
  • Excellent writing and visual content production skills
  • Ability to achieve results with minimal budget and resources
  • Desire to work in person five days a week in San Francisco

Responsibilities

  • Develop and execute marketing strategies to reach the ideal customer profile (ICP)
  • Create engaging content across text, images, and videos to promote the brand
  • Identify and experiment with growth channels to optimize user acquisition
  • Generate narratives around product launches and ensure effective distribution
  • Cultivate partnerships and outreach to enhance growth opportunities
  • Analyze marketing data to refine approaches and improve conversion rates
  • Contribute to brand voice and storytelling efforts across multiple platforms

Benefits

  • Opportunity to work directly with founders in a startup environment
  • Hands-on role with a focus on innovation and creativity
  • Engagement in a collaborative, growth-oriented culture
  • Flexibility to experiment with various marketing strategies
  • In-person work environment in vibrant San Francisco area
Full Job Description
We're hiring our 1st growth marketer to work with the founders. You'll help us dominate channels to our ICP and build our own channels. You'll generate text, images, and videos to spread the word about Create in interesting ways. You're a scrappy do-er.

Your background looks something like:

  • You've run growth or marketing for a product-led SaaS or AI product
  • You can create viral, self-sustaining growth loops. You experiment fast, instrument and go deep on the numbers, and adjust to tighten the funnel.
  • You can turn product launches into narratives + distribution that break through the noise
  • Hustle to close partners, outreach, and collaborations that can bend the growth curve
  • Ship. You're good and fast at telling stories through blogs, tweets, video, and other creative mediums.
  • High taste. Strong writing and visual production skills. You're authentic and could serve as a brand voice.
  • Scrappy. You don't need a ton of budget or people to drive big wins.
  • Excited to work in person, 5 days/week, in San Francisco.


We'll pay special attention if:

  • Technical or founder experience
  • You have good ideas or experience marketing to our ICP (semi-technical entrepreneurs) - or better yet you belong to the ICP
  • Strong personal social presence
  • Ran effective influencer campaigns or affiliate programs at prior stops
  • Ran SEO at a prior company or through an agency
  • Ran community and turned it into both an acquisition and retention driver
  • Ran launches for products or features we remember

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