Qualifications

• 2-3+ years of marketing experience specifically in consumer hardware or wearables.
• Proven track record of managing all facets of marketing including brand, social media, and communications.
• Hands-on experience in building influencer and creator partnerships at scale.
• Strong consumer taste with a scrappy, operator mindset, able to execute with limited resources.
• Experience leading and scaling a marketing function from an early stage, including organizational design and leadership.
• Expertise in social media and community management targeting consumer audiences.
• Background in consumer goods or consumer tech, avoiding B2B or enterprise roles.
• Located in the San Francisco Bay Area.

Responsibilities

• Own all marketing functions as the first dedicated hire, encompassing brand, social, communications, and product launch.
• Build and enhance the brand's social presence and community prior to consumer launch.
• Lead partnerships with influencers and creators to amplify awareness and encourage adoption.
• Develop and execute the go-to-market strategy for the consumer wearable device.
• Design and expand the marketing organization as the company grows.

Benefits

• Equity participation as a founding team member with up to 1-2% ownership.
• Opportunity to shape the marketing landscape of a Y Combinator-backed startup.
• Work in a high-impact role with significant leadership responsibilities.
• Join a consumer wearable startup with potential for dynamic growth.