About the RoleThis is a rare founding marketing opportunity at an early-stage consumer hardware company building a first-of-its-kind wearable in the emotional intelligence space. As the
first marketing hire, you'll own the entire marketing function - brand, social, community, communications, and consumer launch - with full end-to-end ownership and a direct line to the founding team.
This is a high-ownership, high-impact role suited for a scrappy, consumer-native marketer who thrives without a large team or budget and is excited to build from zero. You'll be expected to grow into leading the marketing org as the company scales.
What You'll Do- Own marketing end-to-end as the company's first dedicated marketing hire
- Build and manage brand identity, voice, and visual presence from the ground up
- Lead social media strategy and community management across key consumer platforms
- Own external communications, PR positioning, and narrative development
- Plan and execute go-to-market strategy for the consumer launch of the wearable device
- Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives
- Grow into building and leading the marketing organization as headcount expands
What We're Looking ForRequired:- 2-3+ years of marketing experience with a strong focus on social media and community management
- Background in consumer hardware, consumer goods, or a closely related consumer field - not B2B or enterprise tech
- Proven ability to own brand strategy, social channels, and external communications end-to-end
- Experience with go-to-market planning and product launch execution
- Hands-on, scrappy operator who can execute without a large team or significant budget
- Strong consumer taste and genuine interest in the emotional intelligence / personal performance space
- Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome)
Nice to Have:- Experience in an early-stage startup environment with ownership over a marketing function
- Familiarity working cross-functionally with product and engineering teams
- Track record of building community around a physical consumer product
Compensation & Benefits- Salary: $80,000 - $125,000 USD annually
- Meaningful early-stage equity as a founding team member
- Opportunity to build and lead a function from day one at a well-backed, fast-moving startup
LocationOn-site in
New York City, NY, USA. Candidates must be currently based in the US. No employer visa sponsorship is available; visa transfers are accepted.
