Founding GTM

Sirius

$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in go-to-market (GTM), sales, or revenue at early-stage B2B SaaS or AI company
  • Proven ability to create and scale a GTM strategy from scratch
  • Strong creative instincts for unique approach to lead generation
  • Ability to operate independently without a supporting marketing team
  • Deep understanding of consumer subscription businesses
  • Eager to collaborate as a co-founder, contributing to strategy and marketing
  • Full-time, on-site requirement in San Francisco; no visa sponsorship available

Responsibilities

  • Develop innovative distribution strategies to engage consumer subscription brands
  • Define and adapt ideal customer profiles (ICP) and market positioning
  • Manage the complete sales process from lead sourcing to closing
  • Drive pipeline generation and oversee conversion metrics
  • Establish sales infrastructure including CRM and playbooks focused on closing
  • Collaborate with product teams to relay customer feedback
  • Be accountable for overall revenue metrics including annual recurring revenue (ARR) and win rates

Benefits

  • Flexible spending options for healthcare to cater to personal needs
  • Ownership of projects and contributions to the organization
  • Daily lunches, coffee, and snacks provided to support a collaborative environment
  • Generous time-off policy allowing personal and family self-care
  • Regular company events to foster team relationships and celebrate achievements
Full Job Description
What You'll Do:

This is a Founding GTM role. There is no playbook, no inherited pipeline, and no senior sales team. You're the first. You'll own how Sirius reaches the market and converts interest into revenue. What we need is someone who thinks like a founder - who comes to the table with creative distribution ideas we haven't thought of, who finds unconventional ways to get in front of subscription brands, and who can make a VP of Growth feel like Sirius was built specifically for them.
  • Build creative, unconventional distribution strategies to get in front of consumer subscription brands - think beyond cold outbound
  • Define and refine our ICP, segmentation, and positioning as the market evolves - and have strong opinions about it
  • Own the full sales motion end-to-end: sourcing, outreach, demo, close, and handoff
  • Lead pipeline generation and own top-of-funnel and conversion metrics
  • Stand up sales infrastructure from scratch - CRM, sequences, playbooks - but always in service of closing, not as a substitute for it
  • Work cross-functionally with product to feed customer insights back into the roadmap
  • Own the revenue number - ARR, pipeline, win rates, and expansion


What You'll Bring:

  • 3-5 years in GTM, sales, or revenue - ideally at an early-stage B2B SaaS or AI company
  • Demonstrated track record of building a GTM motion from 01 and scaling it
  • Creative distribution instincts - you don't wait for leads to come to you, you find angles nobody else has tried
  • Comfortable selling without a product marketing team, a case study library, or an SDR feeding you leads
  • Strong instincts about consumer subscription businesses
  • Eager to operate as a true founding team member - you'll have a seat at the table on strategy and marketing calls, sharing your perspective on GTM initiatives and helping shape how we go to market, not just execute it
  • Based in San Francisco, full-time in-person. No visa sponsorship at this time.
Nice to Have:

  • Existing network inside consumer subscription brands (DTC, media, fitness, language learning, etc.)
  • Experience at a company that sold into growth or retention teams


Our Values:

Stewardship: We build for the long term. Every customer, partner, and teammate gets that same commitment from day one.

Trust: Earned through the integrity of our technology, the consistency of our commitments, and the honesty of our communication.

Customer Obsession: We win when our customers win. Every choice and conversation orbits around what makes them stronger.

Excellence: The same standard for the product we ship, the service we give, and the team we build. The bar is the bar.

Family: A constellation, not a single star. We back each other on hard days, celebrate the great ones, and protect the time teammates need to be parents, partners, and humans first.

Life at Sirius:

In-person, in San Francisco: We work side by side, on-site in San Francisco. Proximity helps us move faster, solve harder problems, and build something we're proud of together. Note: we're not able to offer visa sponsorship at this time.

Flexible healthcare: We offer flexible spending to direct your benefits toward what matters most to you and your family.

Own what you build: We're building something real, and we want you to own it.

Lunch, coffee & snacks: Daily lunch, plus coffee, tea, and snacks to keep you going.

Time off that's actually off: Take the time you need to show up as your best self. We mean it.

Company Events: We work hard and celebrate our wins.

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