Founding GTM Lead (USA)

Alaro

$160K — $200K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Established network with GCs, Heads of Legal, CEOs, and C-suite executives in firms generating over $50 million in revenue.
  • Experience in commercial roles following a background in law, banking, or consulting.
  • Proven ability to drive enterprise deals from initial conversation to signed agreement.
  • Demonstrated capacity for navigating multi-touch sales processes effectively and efficiently.
  • Comfort in independently structuring market strategies and executing zero-to-one commercial initiatives.

Responsibilities

  • Own the entire US market for revenue generation, pipeline, and relationship management.
  • Leverage your existing network to create a book of business with key industry players.
  • Manage the sales process for complex multi-touch enterprise deals from initial contact through closing.
  • Design and implement an in-person engagement strategy to build trust with potential clients.
  • Provide ongoing market feedback to the founders about buyer behaviors and needs in the US.
  • Hire and lead the US Go-To-Market (GTM) team as revenue conditions allow.

Benefits

  • Work in a highly collaborative environment with open channels of communication.
  • Engage in a company culture that prioritizes AI-driven workflows.
  • Receive direct and constructive feedback aimed at professional growth.
  • Focus on output and results rather than hours worked.
Full Job Description
Founding GTM - US

New York • Full-time, permanent • Reports to Willem Jongert, CEO

The first hire in the US market, and the most senior. Sell first. Build the team when the revenue says so.

02 The role

You are the US market. First person on the ground, most senior hire in the country, reporting to the CEO. The mandate is to turn founder-sourced momentum - warm introductions and investor networks - into a repeatable book of US revenue.

The motion is relationship-led and in person. Coffees, dinners, multi-touch conversations over weeks and months with GCs, Heads of Legal, CEOs and C-suite executives. You sell first, personally, with the founders behind you. When the revenue justifies it, you hire and lead the US GTM team. The seat is built to grow into US commercial leadership, but it starts with you closing.

This is not a volume seat. If your instinct is sequences and outreach tooling, this is the wrong role. If your instinct is a full calendar of people who already take your call, keep reading.

03 What you'll own
  • The US market, end to end. Pipeline, relationships and revenue are yours
  • A working book of GC, Head of Legal, CEO and C-suite relationships at companies north of $50m revenue - built from your own network first, expanded from there
  • Multi-touch enterprise deals from first coffee to signed engagement: scoping, commercial terms, close
  • The in-person motion you build on the ground - dinners, client entertainment, and the trust-building rhythm that precedes every deal
  • The feedback loop to the founders: what the US buyer wants, where the offer lands, where it doesn't
  • In time, the US GTM team. You define it, hire it and lead it once the revenue supports it


04 Who we're looking for
  • A network you can activate this month. GCs, Heads of Legal, CEOs and C-suite executives who take your call and accept your coffee invitation. The relationships are yours, not your employer's
  • You started inside law, banking or consulting before moving into commercial work. Our buyer is a GC, and where you came from changes how you are received in that room
  • You can carry a commercial conversation from first coffee to signed engagement. You respect how long these processes take, and you know how to move them faster than they usually go without ever rushing the buyer
  • Commercially sharp and genuinely curious. The questions you ask reveal the work you have done
  • Comfortable alone in a market. You build your own structure, and you have done zero-to-one commercial work before

Three routes in clear that bar. You built the sales motion at a legal AI or legaltech company and have led a team inside it. Or you are an enterprise AE at the top of your patch, self-sourcing six-figure deals, ready to build the process rather than keep executing someone else's. Or you were the buyer - an ex-GC or Head of Legal who has already left pure practice, in which case we do not screen for quota history at all.

05 How we work

01 WORK IN THE OPEN Work in progress lives in shared channels. Decisions are documented with the reasoning that led to them. Disagreements get raised directly, not laterally.

02 AI-NATIVE, NOT AI-CURIOUS Not a feature of the product - a feature of how everyone here works. If you are not regularly rethinking your workflow with AI, you are behind.

03 DIRECT FEEDBACK, BOTH WAYS We give feedback specifically enough to be useful. We receive it without making the giver regret it. We take on work we are not yet fully qualified for.

04 OUTPUT IS THE THING Hours are not the unit. Revenue, relationships, pipeline - the work product speaks. We trust people with autonomy and judge them on results.

Compensation

Highly competitive base and commission, with meaningful equity in the firm.

Similar Jobs

More Jobs at Alaro

  • Founding GTM Lead (USA)
    $160K — $200K *
    New York, NY 10025 (New York County)
    Legal & Accounting
    In-Person
  • Senior lawyer (USA)
    $150K — $180K *
    New York, NY 10025 (New York County)
    Legal & Accounting
    In-Person

More Legal & Accounting Jobs

Find similar Founding GTM Lead (USA) jobs: