Founding Forward-Deployed Strategist

Lightfield

$120K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in outbound or pipeline generation roles with proven results
  • Ability to quickly understand business models and buyer motivations
  • Experience using multiple outreach channels (email, LinkedIn, gifting)
  • Strong copywriting skills with a focus on effective messaging
  • Analytical mindset for data-driven decision making
  • Proven ability to gain trust and maintain relationships with founders

Responsibilities

  • Own and manage the pipeline generation process for a defined portfolio of accounts
  • Transform customer intake into a go-to-market thesis within the week
  • Prescribe ideal customer profiles and target strategies to maximize outreach
  • Customize outreach drafts using insights from customer communications
  • Analyze buyer responses and adjust strategies accordingly
  • Identify innovative approaches for each account to optimize engagement
  • Develop and document effective outreach patterns as a playbook

Benefits

  • Competitive salary
  • Stock options for early employees
  • Comprehensive health insurance (medical, dental, vision)
  • Generous PTO policy of 3 weeks annually
  • 11 paid holidays and a winter holiday break
  • 3 months paid family leave
  • Flexible work from home Wednesdays
  • Regular team-building events and retreats
  • 401k retirement plan
  • Commuter and lunch stipends
Full Job Description
About the Role

We're hiring a Forward-Deployed Strategist to own pipeline generation for a portfolio of companies.

We've shipped a product founders love. Nearly 2,000 companies have signed up since our November launch. Pipeline generation is the motion we're building on top of it, and it's growing the fastest.

Most outbound tools start from a generic database. Lightfield starts from a company's own closed-won customers, call transcripts, and connection graph.

The agent runs the machine. It scores accounts, drafts sequences in the customer's own words, runs email and LinkedIn cadences, escalates replies, and reports in plain language.

You bring the judgment. You read the business and its buyers, decide what to target and what to say, and carry the relationship with the founder.

In the near term, you're the trusted outbound partner across a large book of accounts, on the hook for the value each one gets. You become their go-to on outbound: you guide the strategy, make the hard calls, and keep finding new ways to drive results. You can carry a book this size because Lightfield does the execution underneath you.

The bigger prize is the playbook. Run this across a portfolio and you see what works before anyone else, and what you build becomes how the whole motion runs.

This is a founding individual-contributor role. You run the book yourself today, with a clear path to leading the program as it grows. You work closely with our go-to-market lead and our founders, and report to the Head of Customer Success.

What You'll Do
Run delivery for your portfolio
  • Own pipeline generation end to end across your book of accounts
  • Run intake and turn it into a sharp go-to-market thesis the same week
  • Prescribe the ICP, target accounts, channel mix, and sequence strategy. The agent scores and drafts, you direct it to a high bar
  • Sharpen the drafts to the customer's own voice, pulled from the transcripts that moved their best deals
  • Read what each buyer responds to, and tune the hooks and channels to match
  • Spot what to try next for each account, from new segments to new offers to new channels
Own the numbers
  • Own reply rate, meetings booked, and the quality of the pipeline behind them. Fewer meetings with better-fit prospects beats more with worse ones
  • Scope each engagement around testable hypotheses, meet weekly to review, and decide what to change next
  • Keep each customer clear on what the numbers mean and what comes next
Build the playbook
  • Carry patterns across the portfolio, so what works for one account sharpens the next
  • Feed what you learn back to product, so the agent keeps getting smarter
What We're Looking For

Above all, you get replies. You've personally run outbound that booked real meetings, at volume, and you can show the numbers.
  • Outbound or pipeline generation has been your core job, and you've run enough of it to have real judgment. The reps matter more than the years
  • You read a business and its buyers fast. Walk in cold, grasp the ICP and what their customers respond to, and have a recommendation the same day
  • Channel range across email, LinkedIn, gifting, and warm intro, with judgment on which mix fits which buyer
  • Copy instinct. You know why a line gets a reply, and you write hooks that land
  • A prescriptive point of view. You make a clear call, back it with the data, and hold your ground when a founder pushes
  • Pattern brain. You read response data and know which play fits which segment
  • You earn trust fast. The people you've run outbound for keep coming back
How We'll Evaluate

A live working session: we hand you a sample customer, you build the targeting and sequence strategy, and walk us through your reasoning. The agent does the building, so we're hiring for the thinking.

Benefits & Perks
  • Competitive salary
  • Meaningful early equity
  • Health insurance (medical, dental, vision)
  • 3 weeks of PTO
  • 11 paid company holidays + we enjoy a winter holiday break
  • 3 months of paid family leave
  • Wednesdays work from home
  • Regular team dinners, events, offsites, and retreats
  • 401k plan
  • Other perks include: commuter and lunch stipend

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