Founding Content & Events Marketing Lead

Endra AI

$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-12 years in content or events marketing at a startup (Seed, Series A, or Series B)
  • Proven track record of generating measurable business outcomes through content programs
  • Experience planning successful B2B events that drive pipeline
  • Exceptional writing skills with a flair for storytelling
  • Comfortable collaborating closely with founders
  • Strong organizational skills for managing multiple projects
  • Data-driven yet creative, with a proactive mindset

Responsibilities

  • Map key conferences, trade shows, and communities for strategic outreach
  • Build and manage a scalable field marketing program
  • Oversee all aspects of event execution from planning to follow-up
  • Launch innovative event formats like executive roundtables and community workshops
  • Create and maintain a repeatable content strategy for awareness and demand generation
  • Collaborate with sales to align content with customer pain points
  • Establish systems and playbooks for scalable marketing operations

Benefits

  • Significant ownership and autonomy in building the marketing function
  • Opportunity to shape the brand and public voice of the company
  • Engage directly with founders and influence the marketing direction
  • Work in a fast-paced, innovative environment focused on quality and experimentation
  • Branding Endra as a thought leader in AI for engineering
Full Job Description
We're looking for our first dedicated Content & Events Marketing Lead to help define how Endra shows up in the world. This is a true 0→1 role. You'll work directly with our founders to build our brand, create a repeatable content engine, and design an events strategy that generates pipeline. If you're excited about building a category from scratch, thrive in ambiguity, and love turning great products into movements, we'd love to meet you. **The Role** Marketing at Endra isn't about generating impressions-it's about generating customers. Your mission is simple: make Endra impossible to ignore. You'll own two of our highest-leverage growth channels: - Building a world-class founder-led content engine. - Creating an events program that consistently generates pipeline through conferences, executive dinners, customer communities, and industry relationships. This is a highly entrepreneurial role with enormous ownership. You'll work directly with the founders, experiment constantly, and build the systems that future marketing hires inherit. **What You'll Do** **Build Endra's Events Engine** - Map the most important conferences, trade shows, meetups, and communities across the US. - Decide where Endra should (and shouldn't) invest. - Build a scalable field marketing program from scratch. - Own every aspect of execution-from strategy and budgeting to logistics and follow-up. - Launch creative formats beyond conferences, including customer dinners, executive roundtables, community events, workshops, and partner activations. - Measure success by pipeline generated-not just attendance. **Own Founder-Led Content** - Become the voice behind Endra's founder across LinkedIn, X, and emerging channels. - Turn customer conversations, product launches, engineering insights, and market observations into compelling content. - Build a repeatable content machine that consistently drives awareness and inbound demand. - Collaborate closely with the founders to capture authentic ideas while maintaining a distinctive voice. - Experiment relentlessly with new formats, channels, and distribution strategies. **Build Demand** - Obsess over top-of-funnel growth and pipeline creation. - Find unconventional ways to get Endra in front of the right buyers. - Work closely with sales to understand customer pain points and create content that accelerates deals. - Analyze performance, double down on what works, and kill what doesn't. **Build the Function** - Create the systems, editorial calendar, playbooks, and processes that scale. - Manage freelancers, agencies, photographers, videographers, or contractors when needed. - Help define Endra's brand and how we tell our story. **What We're Looking For** - 4-12 years of experience in content or events marketing at a Seed, Series A, or Series B startup. - You've built content programs that generated measurable business outcomes-not just engagement. - You've planned and executed successful B2B events that created real pipeline. - Exceptional writer with strong storytelling instincts. - Comfortable working directly with founders and helping shape their public voice. - Highly organized and able to manage multiple projects simultaneously. - Data-driven, but highly creative. - High agency. You don't wait for permission. - You move quickly and enjoy figuring things out with incomplete information. **Bonus Points** - Experience marketing to enterprise technical buyers. - Experience building founder brands. - Experience with LinkedIn, X, Reddit, or other technical communities. - Video production or design skills. - Experience using AI tools to accelerate content creation. **How We Work** We're looking for builders. People who see ambiguity as an opportunity rather than a problem. You'll thrive here if you: - Move fast and ship often. - Care deeply about quality. - Take ownership instead of waiting for direction. - Constantly experiment and learn. - Think in terms of pipeline, not vanity metrics. - Want to build something from zero. **Success in Your First 6 Months** By six months, you'll have: - Built Endra's US events strategy with a repeatable calendar of high-impact conferences and field events. - Established a consistent founder content engine across LinkedIn and X. - Created measurable inbound pipeline through content and events. - Built the operating system for marketing that future team members can scale. - Helped establish Endra as one of the most recognizable voices in AI for engineering. **Why Join?** This is a rare opportunity to build a marketing function from the ground up alongside the founders. You'll have meaningful ownership, significant autonomy, and the chance to shape how an entire category comes to understand Endra.

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