Founding Account Executive (AE)

CWILL

$80K — $120K *
Cary, NC 27513In-Person
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of successful sales experience specifically in e-commerce and the Shopify ecosystem.
  • Deep understanding of Shopify's landscape including apps, agencies, and logistics.
  • Proven ability to independently drive sales and push deals forward under pressure.
  • High goal orientation paired with a proactive attitude towards achieving targets.
  • Strong skills in creating structured processes and documentation from scratch.
  • Track record of meeting or exceeding sales quotas along with sourcing and closing own deals.
  • Bachelor's degree or equivalent experience.

Responsibilities

  • Own the entire sales cycle, from prospecting to closing for e-commerce and Shopify merchants.
  • Establish and develop pipeline strategies from the ground up including outbound and inbound channels.
  • Consistently achieve and exceed aggressive new-revenue targets, maintaining honest forecasting.
  • Design and implement the sales playbook and ongoing processes to build a repeatable sales system.
  • Collaborate cross-functionally with multiple teams to secure and onboard new accounts.
  • Act as a key feedback loop from the market to sales and product development.

Benefits

  • 401(k) plan with company match options.
  • Generous paid time off policy including holidays.
  • Comprehensive health insurance options.
  • Flexible working conditions.
Full Job Description
The role

This is a Founding AE seat. You own the US sales motion end to end - and you build it as you go. There is no playbook yet; you write it. You will source and close e-commerce and Shopify merchants for our unified post-purchase and retention suite, and stand up the pipeline, process, and playbook that the next AEs will run on.

This is for a hunter who is energized by a blank page - not someone who needs a system handed to them. If you do your best work when you are given a target and trusted to figure out the rest, read on.
What you'll do
• Own the full sales cycle for e-commerce/Shopify merchants: prospecting, discovery, demo, negotiation, close.
• Build pipeline from scratch - outbound, inbound, events, and the ecosystem (agencies, 3PLs, app partners).
• Hit and beat aggressive new-revenue targets, and forecast honestly.
Build the sales engine, not just close deals: create the playbook, process, and CRM discipline (we run on HubSpot), and turn what works into a repeatable system instead of tribal knowledge in your head.
• Partner cross-functionally with Partnerships, Customer Success, Product, and our engineering/data team to win and onboard accounts.
Be Product's strongest signal from the market - bring field insight and merchant needs into the roadmap, and keep a tight, two-way feedback loop with Product that drives iteration.

Requirements
What we're looking for (must-haves)
3+ years of closing, quota-carrying sales experience in e-commerce and the Shopify ecosystem.
Deep knowledge of Shopify and the broader e-commerce ecosystem - apps, agencies, 3PLs, and the post-purchase landscape.
A real hunter: ambitious, self-driven, and resilient under pressure. You push deals forward and you don't fold when it gets hard.
High-goal orientation with a strong bias to action - you set the bar high and drive toward it without being told to.
Structured thinking and the ability to build systems - you create process, documentation, and repeatable motions where none exist today.
A documented track record of quota attainment and deals you personally sourced and closed.
• Bachelor's degree or equivalent practical experience.
Nice to have (a plus)
Experience in post-purchase, retention, shipping, or logistics (carriers, 3PLs, fulfillment) - directly relevant to what we sell.
Why this seat is different
True 0-to-1 ownership. You build the US sales function - you don't inherit one.
Direct access to C-level leadership. You'll work with and report directly to senior executives - your wins define the playbook and the team that comes after you.
Outsized impact and upside. [Competitive base + uncapped commission; equity - confirm]

Benefits

Starting Pay: 80-120K + Commission, depends on experiences, open to negotiation

401(k)

PTO

Paid Holidays

Insurance

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