Ford & CDJR General Sales Manager

Veero Auto Group

$100K — $150K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience as a General Sales Manager or strong Sales Manager ready for advancement.
  • Familiarity with Ford and CDJR brands or multi-franchise operations preferred.
  • Adept in desk management and structuring profitable deals.
  • Strong analytical skills focusing on inventory, pricing, and KPIs.
  • Demonstrated leadership presence with accountability and performance management abilities.
  • Experience using vAuto, CRM tools, and digital lead management systems.
  • Possession of a high urgency and ownership mentality.

Responsibilities

  • Lead and manage both new and used vehicle sales for Ford and CDJR brands.
  • Own and execute inventory strategy including pricing and aging analysis.
  • Drive achievement of monthly sales volume and gross profit objectives.
  • Desk deals and structure transactions to maximize profitability.
  • Enhance lead handling, appointment setting, and closing ratios for the sales team.
  • Establish and enforce an effective sales process across the team.
  • Recruit, train, and mentor both sales consultants and managers.

Benefits

  • High-impact role with comprehensive ownership of sales operations.
  • Access to significant volume growth due to dual franchise.
  • Opportunity to curate your own team and develop processes.
  • Competitive compensation structure with base salary and performance bonuses.
  • Supportive ownership with a clear vision and quick decision-making.
  • Advantageous rural market with a loyal customer base and reduced competition.
Full Job Description
Job Title: General Sales Manager - Ford & CDJR
Location: Veero Ford & Chrysler Dodge Jeep Ram - Morris, MN

Job Type: Full-Time

We are looking for a true operator-a General Sales Manager who can drive results, build a team, and take ownership of the entire sales operation.

Position Overview:
The General Sales Manager will lead all aspects of variable operations across both Ford and CDJR brands. This includes new and used vehicle sales, inventory strategy, pricing, desking, and sales team development.

This role is not for someone who wants to maintain-it's for someone who wants to build, fix, and grow.

Key Responsibilities:
  • Lead and manage new & used vehicle sales across Ford and CDJR
  • Own inventory strategy (ordering, aging, turn, mix, pricing)
  • Drive monthly volume and gross objectives
  • Desk deals and structure profitable transactions
  • Improve lead handling, appointment setting, and closing ratios
  • Build and enforce a high-performance sales process
  • Recruit, train, and develop sales consultants and managers
  • Align sales with F&I for stronger handoff and higher PVR
  • Utilize tools like vAuto, CRM (VinSolutions), and digital retailing
  • Monitor KPIs daily (appointments, show rates, close rates, grosses)

What We're Looking For:
  • Proven GSM or strong Sales Manager ready to step up
  • Experience with Ford, CDJR, or multi-franchise operations (preferred)
  • Strong desking and deal structuring ability
  • Data-driven mindset (inventory, pricing, KPIs)
  • Leadership presence-can hold people accountable and drive performance
  • Experience with vAuto, CRM tools, and digital lead management
  • High urgency, high ownership mentality
  • Ability and willingness to relocate to Morris, MN

Why Join Us:
  • High-impact role with full ownership of sales operations
  • Dual franchise = significant volume and growth opportunity
  • Ability to build your own team and processes
  • Competitive compensation (base + aggressive performance bonus)
  • Supportive ownership with clear vision and fast decision-making
  • Rural market advantage - loyal customer base, less competition

Compensation:
$100,000 - $150,000(based on performance)

Top performers only-this role is for someone who wants to run a store, not just manage a desk.

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