Ford & CDJR General Sales Manager

Veero Auto Group

$100K — $150K *
Fargo, ND 58103In-Person
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience as a General Sales Manager or strong Sales Manager ready for a promotion.
  • Prior experience with Ford, CDJR, or multi-franchise dealership operations is preferred.
  • Strong abilities in desking and structuring profitable deals.
  • Data-driven approach with focus on inventory management, pricing, and KPIs.
  • Demonstrated leadership skills to drive accountability and performance.
  • Familiarity with vAuto, CRM tools, and digital lead management architecture.
  • High urgency and ownership mentality in a fast-paced environment.
  • Willingness to relocate to Morris, MN.

Responsibilities

  • Lead and manage sales for new and used vehicles across Ford and CDJR brands.
  • Own and execute the inventory strategy, including ordering, pricing, and aging.
  • Drive the attainment of monthly sales volume and gross profit objectives.
  • Structure and desk profitable transactions for customers.
  • Enhance lead handling, appointment setting, and closing ratios for the sales team.
  • Develop, implement, and maintain a high-performance sales process.
  • Recruit, train, and mentor sales consultants and managers, fostering their professional growth.

Benefits

  • High-impact role with total ownership of sales operations.
  • Opportunity to work in a dual franchise environment offering significant volume and growth potential.
  • Ability to create and mold your own team and sales processes.
  • Supportive ownership with a clear vision and quick decision-making.
  • Access to a loyal customer base in a rural market with less competition.
Full Job Description
Job Title: General Sales Manager - Ford & CDJR
Location: Veero Ford & Chrysler Dodge Jeep Ram - Morris, MN

Job Type: Full-Time

We are looking for a true operator-a General Sales Manager who can drive results, build a team, and take ownership of the entire sales operation.

Position Overview:
The General Sales Manager will lead all aspects of variable operations across both Ford and CDJR brands. This includes new and used vehicle sales, inventory strategy, pricing, desking, and sales team development.

This role is not for someone who wants to maintain-it's for someone who wants to build, fix, and grow.

Key Responsibilities:
  • Lead and manage new & used vehicle sales across Ford and CDJR
  • Own inventory strategy (ordering, aging, turn, mix, pricing)
  • Drive monthly volume and gross objectives
  • Desk deals and structure profitable transactions
  • Improve lead handling, appointment setting, and closing ratios
  • Build and enforce a high-performance sales process
  • Recruit, train, and develop sales consultants and managers
  • Align sales with F&I for stronger handoff and higher PVR
  • Utilize tools like vAuto, CRM (VinSolutions), and digital retailing
  • Monitor KPIs daily (appointments, show rates, close rates, grosses)

What We're Looking For:
  • Proven GSM or strong Sales Manager ready to step up
  • Experience with Ford, CDJR, or multi-franchise operations (preferred)
  • Strong desking and deal structuring ability
  • Data-driven mindset (inventory, pricing, KPIs)
  • Leadership presence-can hold people accountable and drive performance
  • Experience with vAuto, CRM tools, and digital lead management
  • High urgency, high ownership mentality
  • Ability and willingness to relocate to Morris, MN

Why Join Us:
  • High-impact role with full ownership of sales operations
  • Dual franchise = significant volume and growth opportunity
  • Ability to build your own team and processes
  • Competitive compensation (base + aggressive performance bonus)
  • Supportive ownership with clear vision and fast decision-making
  • Rural market advantage - loyal customer base, less competition

Compensation:
$100,000 - $150,000(based on performance)

Top performers only-this role is for someone who wants to run a store, not just manage a desk.

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