Foodservice Sales Manager

Dietz & Watson

$110K — $125K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Hospitality Management, or related field; equivalent experience accepted.
  • 5+ years of successful foodservice sales experience, ideally in protein or deli meats.
  • Strong grasp of foodservice distribution networks and operator sales processes.
  • Experience managing distributors, brokers, and key accounts effectively.
  • Proven ability to meet sales targets and drive profitable growth.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in Microsoft Office and CRM systems.

Responsibilities

  • Develop and execute territory sales plans to exceed revenue and profitability goals.
  • Identify and secure new foodservice operators and chain accounts.
  • Expand product penetration in existing customer accounts.
  • Analyze market trends and customer needs to create growth strategies.
  • Build strong relationships with foodservice distributors and broker partners.
  • Conduct regular reviews with distributor teams to enhance product awareness.
  • Serve as the primary contact for key foodservice customers and develop long-term partnerships.

Benefits

  • Weekly payroll via Direct Deposit.
  • Monthly car allowance and reimbursement for select travel expenses.
  • Comprehensive benefits package including medical, dental, vision, disability, and 401K.
Full Job Description
Description

Dietz & Watson is seeking a highly motivated and results-driven Foodservice Sales Manager to grow market share, deepen customer relationships, and drive profitable sales within our Foodservice channel. The ideal candidate will possess a strong background in foodservice sales, distributor management, and strategic account development. This role is responsible for managing existing business, identifying new growth opportunities, and executing sales strategies that strengthen Dietz & Watson's presence across restaurants, healthcare, education, hospitality, and other foodservice segments.

Key Responsibilities

Sales & Business Development
  • Develop and execute territory sales plans to achieve and exceed revenue, volume, and profitability objectives.
  • Identify, prospect, and secure new foodservice operators and chain account opportunities.
  • Expand Dietz & Watson product penetration within existing customer accounts.
  • Analyze market trends, customer needs, and competitive activity to develop growth strategies.

Distributor Management
  • Build and maintain strong relationships with foodservice distributors and broker partners.
  • Conduct regular business reviews with distributor sales teams to drive product awareness and sales growth.
  • Collaborate with distributor representatives on sales calls, menu presentations, and customer development activities.
  • Ensure product availability and support execution of promotional initiatives.

Customer Relationship Management
  • Serve as the primary point of contact for key foodservice customers within the assigned territory.
  • Develop long-term partnerships with operators, chefs, procurement teams, and decision makers.
  • Conduct customer training, product demonstrations, and menu ideation sessions.
  • Provide exceptional customer service and resolve issues promptly and professionally.

Strategic Planning & Execution
  • Partner with marketing, culinary, category management, and leadership teams to implement customer-focused solutions.
  • Support product launches and promotional campaigns.
  • Maintain accurate sales forecasts, account plans, and CRM records.
  • Monitor performance metrics and prepare regular business reports.


Minimum Requirements

  • Bachelor's degree in Business, Marketing, Hospitality Management, or a related field; equivalent experience considered.
  • 5+ years of successful foodservice sales experience, preferably within protein, deli meats, specialty foods, or consumer packaged goods.
  • Strong understanding of foodservice distribution networks and operator sales processes.
  • Experience managing distributors, brokers, and key customer accounts.
  • Proven track record of achieving sales targets and driving profitable growth.
  • Excellent communication, negotiation, presentation, and relationship-building skills.
  • Proficiency with Microsoft Office and CRM systems.
  • Ability to travel throughout assigned territory as needed.

Preferred
  • Experience working with national or regional foodservice distributors such as Sysco, US Foods, Gordon Food Service, or Performance Food Group.
  • Knowledge of deli meats, specialty cheeses, premium proteins, and prepared food categories.
  • Experience calling on chain, healthcare, education, and hospitality accounts.

Key Competencies
  • Strategic Selling
  • Account Management
  • Business Development
  • Distributor Relations
  • Negotiation & Influence
  • Customer Focus
  • Analytical Thinking
  • Planning & Organization
  • Communication & Presentation Skills
  • Results Orientation


Employment Benefits & Incentives
  • Salary range: $110,000-$125,000 based on experience
  • Weekly payroll via Direct Deposit
  • Monthly Car Allowance/ Expenses Reimbursement on Select Travel
  • Benefits Package Including -
    • Medical/Dental/Vision/Rx/Disability/401K

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