Marriott International

FLEX Director, Integrated Marketing Planning

Marriott International$120K — $150K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or a related field
  • Over 7 years of experience in marketing or hospitality with a proven track record
  • Proficient in managing cross-functional projects in a complex organizational structure
  • Strong analytical and problem-solving skills with a focus on process improvements
  • Experience leading large-group meetings and preparing executive-level presentations
  • Excellent skills in Microsoft PowerPoint and Excel

Responsibilities

  • Develop and align global marketing investment strategies with enterprise objectives
  • Collaborate with Marketing Strategy to establish annual marketing priorities and KPIs
  • Oversee annual strategic planning in conjunction with Global and Continent Marketing teams
  • Facilitate alignment on annual priorities among cross-functional teams
  • Lead critical ad hoc marketing projects for improved business impact
  • Create meeting materials and summaries for effective communication among marketing teams

Benefits

  • Collaborative work environment with cross-functional exposure
  • Opportunities for professional development and corporate training
  • Flexibility in work arrangements including remote working options
  • Access to a comprehensive benefits package including health and wellness programs
  • Engagement in high-stakes global marketing initiatives that drive organizational growth
Full Job Description
Job Description

The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team. This role, in close collaboration with the Marketing Strategy team, will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives (e.g., Marriott Bonvoy and Brand consideration). To implement and execute on the global marketing strategic plan, this role will support marketing investment planning in collaboration with Marketing Strategy and Finance. In addition, this role stewards marketing communication, integration, and alignment among Global and Continent Marketing teams. They will support content development and orchestration of key global marketing forums that bring together marketing leaders to align on strategy, priorities, and performance.

CANDIDATE PROFILE

Education and Experience Required

  • 4-year degree from an accredited university in Business Administration, Marketing or related major


  • 7+ years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance


  • Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization


  • Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements


  • Experience facilitating large-group meetings and developing executive-ready presentations & reports


  • Exceptional skills in PowerPoint and Excel


Education and Experience Preferred

  • Masters in Business Administration (MBA)


  • Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms


  • Experience reviewing and drawing insights from financials and marketing performance reports


  • Demonstrated ability to prioritize and manage multiple projects from start to finish


  • Demonstrated ability to deliver results when faced with complexity and ambiguity


CORE WORK ACTIVITIES

Annual global marketing strategic and investment planning

  • Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams


  • Collaborates with Marketing Strategy on the development of Global Marketing's annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.


  • Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.


  • Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.)


Alignment between global & continent marketing leadership

  • Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.


  • Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution


  • Works with continent marketing counterparts to create annual marketing summaries shared with international owners.


  • Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.


  • Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.


  • Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.


About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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