POSITION SUMMARYThis Marketing Finance Lead position is a strategic finance leader supporting the Global Marketing Organization, focused on providing thought leadership across planning and investment decisions.
KEY RESPONSIBILITIES 1. Data-Informed Decision Making & Strategic Business Partnership - Act as a strategic Finance partner to Marketing leadership, connecting business strategy, marketing priorities, and financial outcomes.
- Build partnerships across Marketing and Finance to drive alignment, accountability, and effective decision-making.
- Partner with leaders to evaluate investment priorities, resource allocation, and trade-offs, ensuring spending aligns with strategic objectives.
2. Marketing Effectiveness & Investment Optimization - Develop financial analyses and scenarios that translate business questions into clear implications, recommendations, and actions.
- Develop a Finance point of view on investment priorities, trade-offs, risks, and opportunities and influence decisions through clear recommendations.
- Partner with Marketing teams to evaluate marketing performance, improve returns, and recommend where investments can be optimized.
- Create executive business reviews and presentations that translate financial and marketing trends into clear business implications and recommended actions, including end-to-end story development and executive-ready visualization.
3. Budget Management & Financial Planning - Lead financial planning and budget management, including forecasting, close, variance analysis, risks and opportunities, and scenario planning.
- Synthesize financial and business trends into concise narratives that clearly communicate what happened, why it matters, and what should happen next.
- Use AI, process automation, and data capabilities to improve FP&A and analytical workflows, accelerate insights, and enable better decision-making.
QUALIFICATIONS & EXPERIENCE - 7+ years of experience in FP&A, strategic finance, financial analytics, or related roles.
- Experience with financial modeling, forecasting, budgeting, and scenario analysis, capable of converting data into strategic recommendations.
- Strong executive communication expertise, demonstrated by independently developing leadership presentations and turning complex analysis into clear, compelling narratives.
- Ability to build effective partnerships, influence senior leaders, and navigate complex cross-functional decisions.
- Excellent written and verbal communication skills, capable of distilling complex information into clear messages for executive audiences.
- Creative and structured approach to problem-solving, capable of working effectively through ambiguity.
- Experience applying AI tools to improve productivity, analysis, or workflows, with the ability to identify and champion new ways AI can improve Finance processes and decision-making.
- Experience with data visualization, reporting, or automation tools such as Power BI or Power Automate is a plus; familiarity with SQL is preferred.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,700 -- $243,850 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $168,400 - $243,850
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
