IncubatorLab is looking for a talented Finance Lead (FP&A and Accounting), to join our thriving team!
Role Objective:

This is a builder's role, and a hybrid one. You'll own accounting and close alongside budgeting, forecasting, and reporting infrastructure where very little currently exists, and you'll be the financial modeling voice in decisions about SKU strategy, retail pricing, and channel expansion. You'll report to our CEO, working closely with our Head of Data.
What You'll Do:

• Own full-charge bookkeeping, monthly close, and accurate financial statement preparation.
• Establish COGS tracking by channel and product.
• Build and own company-wide budgeting, forecasting, and variance reporting.
• Design and maintain a retail-specific contribution margin model, accounting for distribution, trade marketing, slotting, and other retail cost structures distinct from DTC.
• Partner directly with the founding team on the financial logic behind retail expansion decisions: pricing, door count, SKU selection.
• Establish labor cost and budget tracking by business unit, tied to marketing efficiency metrics (CAC, LTV, MER).
• Lay the groundwork for the finance function's future structure, including team build-out as scope expands.

What we are looking for:

• Solid accounting fundamentals, comfortable owning books and close independently as the company's first dedicated finance hire.
• Experience owning FP&A at a growth-stage consumer/DTC brand, ideally as an early or founding finance hire.
• Direct experience modeling retail unit economics, you understand why velocity and margin (not price matching) are what determine retail success.
• Comfort building and formalizing infrastructure and process across both accounting and FP&A.
• A track record of communicating financial complexity in terms non-finance stakeholders act on.

WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS

We prioritize output over hours. However, because this role is deeply integrated with our weekly and monthly payment cycles, we require strong overlap with US business hours (Central Time Zone / CST preferred) for real-time troubleshooting, banking approvals, and communication.
HOW TO APPLY

Please submit your resume along with a brief breakdown of a dynamic financial model you built for a DTC e-commerce business.

• Highlight:
  • Your approach to modeling unit economics (e.g., blend of DTC vs. wholesale margins, marketing efficiency metrics like CAC and MER).
  • How you structured cash flow and inventory forecasting to support rapid scaling and product reorder cycles.

What's atypical about the company:

Incubator Lab is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. You will have the unique opportunity to dive incredibly deep into one brand portfolio rather than managing fragmented client relationships.
Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted.