Veeam Software

Field Marketing Manager, US Central & East (P4)

Veeam Software$141K — $263K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in B2B field marketing, demand generation, or partner marketing within SaaS or related fields.
  • Experience leading integrated marketing programs in the US West Coast and Canada.
  • Proven track record of driving demand generation and measurable pipeline growth.
  • Strong stakeholder management skills with senior Sales leadership experience.
  • Excellent strategic, analytic, and problem-solving capabilities.
  • Project management and organizational proficiency with superior communication skills.
  • Familiarity with Salesforce and marketing automation tools.

Responsibilities

  • Develop and execute a regional field marketing strategy to boost brand awareness and pipeline growth.
  • Collaborate with Sales to align on market needs and pipeline requirements.
  • Create integrated marketing initiatives showcasing Securiti AI and Veeam’s value proposition.
  • Coordinate with marketing teams to synchronize efforts and enhance program impact.
  • Lead planning and execution of diverse marketing activities including events and account-based initiatives.
  • Foster collaboration across various internal teams for cohesive program execution.
  • Manage marketing funds and partner programs to optimize engagement efforts.

Benefits

  • Unlimited paid time off and 12 paid holidays, including specific days for self-care.
  • Comprehensive medical, dental, and vision coverage starting day one.
  • Mental health support and access to wellness tools through an Employee Assistance Program.
  • 401(k) retirement plan with company match.
  • Fertility and adoption support services, plus volunteer hours.
  • Access to 24/7 virtual veterinary care at no cost.
  • Growth development opportunities through various learning platforms.
Full Job Description


About the Role

Veeam, following its acquisition of Securiti AI - the leader in AI-powered data security posture management (DSPM) - is seeking a Regional Field Marketing Manager to drive growth across the US West Coast and Canada.

The Field Marketing Manager will own the regional field marketing plan, budget, campaign strategy and execution across a broad mix of programs, including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities.

This role will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth.

The successful candidate will play a key role in showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning in the market at the forefront of the industry.

Success in this role requires a strategic and execution-oriented marketer with strong experience developing integrated field marketing programs and partnering closely with Sales and Channels to deliver measurable pipeline impact.

The ideal candidate is highly collaborative, data-driven, commercially focused, and comfortable managing multiple priorities in a fast-paced, high-growth environment.

Key Responsibilities
  • Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada.
  • Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs.
  • Develop integrated marketing programs that highlight the combined value proposition of SecuritiAI + Veeam, driving awareness, customer engagement, and pipeline generation.
  • Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments.
  • Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives.
  • Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
  • Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances.
  • Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities.
  • Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities.
  • Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy.
  • Manage the regional marketing budget, allocatinginvestments across programs based on business priorities, expected impact, and performance.

Preferred Qualifications
  • 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management.
  • Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership.
  • Proven success driving demand generation and measurable pipeline growth.
  • Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams.
  • Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions.
  • Excellent project management, organizational, and communication skills.
  • Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.
  • Experience with customer advocacy programs is a plus.

Location: US East - New York, NY or Raleigh, NC

About the Position
  • Full-time (40 hours/week)
  • Hybrid
  • Travel required (30-35%), primarily domestic with occasional international travel.


What you'll get
  • Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
  • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
  • Medical, dental, and vision coverage starting on your first day
  • Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
  • 401(k) retirement plan with company matching contributions
  • Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
  • AirVet: 24/7 virtual veterinary care at no cost
  • Legal services, identity protection, and supplemental health insurance options
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting
  • Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O'Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs

$141,700-$263,000 USD

Zone 2: Washington, California (excluding San Francisco Bay Area)

$129,800-$241,100 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona

$118,100-$219,200 USD

Zone 4: All other US locations

$102,700-$190,600 USD

About Veeam Software

Veeam Software is a privately held information technology company that develops backup, disaster recovery and intelligent data management software for virtual, physical and multi-cloud infrastructures. The company's headquarters are in Baar, Switzerland, and it has offices in more than 30 countries. Veeam has more than 375,000 customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000 enterprises. The company was founded in 2006 by Ratmir Timashev and Andrei Baronov.
Learn more about Veeam Software
Size
5,000 employees
Industry
Founded
2006

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