Field Marketing Manager - South East

Vega

$90K — $110K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years of experience in B2B field marketing, ideally in cybersecurity or technical SaaS
  • Demonstrated success in collaborating with Sales on territory planning
  • Strong project management skills to handle multiple programs simultaneously
  • Proficient in Salesforce and Hubspot, with basic attribution reporting knowledge
  • Excellent communication skills for effective collaboration with various stakeholders
  • Willingness to travel up to 25% within the region, with potential international travel

Responsibilities

  • Own the regional field marketing plan, aligning it with sales priorities for new logos and expansions
  • Run pipeline-driving programs including executive roundtables, workshops, and partner events from concept to execution
  • Execute account-based marketing plays in collaboration with Sales to boost territory coverage
  • Develop and manage joint marketing programs with channel partners, including co-branded events
  • Activate local cyber alliances and user programs to enhance community engagement and advocacy
  • Oversee logistical aspects and vendor management for all marketing events
  • Measure and report on key performance indicators such as pipeline impact and ROI

Benefits

  • Opportunity to work closely with Sales and make a significant impact on pipeline growth
  • Role designed for a hands-on marketer who enjoys executing high-impact programs
  • Chance to collaborate with various stakeholders including executives and partners
  • Exposure to both local and international marketing strategies
  • Engagement with the cybersecurity community and development of advocacy programs
Full Job Description
Description

Reporting to the Field Marketing Director, we're looking for a Field Marketing Manager to act as thein-region marketing owner for our go-to-market team.

You'll align with the RVP Sales in the region to build quarterly territory plans, run high-impact programs that drive pipeline, and help scale repeatable field motions across events, ABM, partners, and community.

This role is available to candidates located in the South East.

WHAT YOU WILL DO

  • Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals.
  • Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences. You will own everything from concept to execution to follow-up.
  • Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals.
  • Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations.
  • Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
  • Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths
  • Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
  • Own the regional budget: Plan spend, forecast, track, and optimize

Requirements

WHAT YOU WILL BRING

  • 2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred).
  • Proven success partnering with Sales on territory planning and delivering measurable pipeline impact.
  • Strong project management; you can run multiple programs simultaneously without dropping details.
  • Experience with Salesforce and Hubspot and comfortable with basic attribution reporting.
  • Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders.
  • Up to 25% travel in region (some international trips may be required)


NICE TO HAVE

  • Experience running partner/channel co-marketing motions.
  • Experience with ABM tools and field ABM playbooks.
  • Familiarity with SOC/SIEM/security analytics audiences.

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