Netskope

Field Marketing Manager

Netskope$110K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in B2B field marketing or similar role
  • Strong familiarity with sales and marketing operations and campaign metrics
  • Proficiency in CRM and marketing software such as Salesforce and Marketo
  • Project management experience, especially with cross-functional teams
  • Excellent written and verbal communication skills

Responsibilities

  • Develop and implement a marketing plan to meet regional and corporate objectives
  • Manage and execute marketing campaigns and events
  • Create comprehensive plans for events, including logistics and registrations
  • Serve as the primary contact for managing onsite logistics during events
  • Achieve strong event performance indicators and return on investment
  • Oversee external vendors for creative and logistical support
  • Leverage corporate programs within the region
  • Manage and allocate the regional marketing budget

Benefits

  • Opportunity to work closely with a dynamic sales and business development team
  • Involvement in high-impact marketing initiatives in the Southeast region
  • Support from a collaborative corporate marketing structure
  • Flexibility to influence and shape regional marketing strategies
  • Access to professional development and growth opportunities
Full Job Description
About the Position:

The Field Marketing Manager is a key contributor to our marketing team, planning high-level field activity and event goals and onsite logistics against key internal metrics, including increasing pipeline on investment (POI) and accelerating deals in our sales pipeline.

The Field Marketing Manager (FMM) owns and manages strategic marketing programs and execution for the Southeast. The FMM will support and be an integral part of the Southeast Regional Sales and Business Development team, reporting to the Director, Field Marketing. The FMM will prioritize, plan, budget, evangelize, and execute regional marketing activities and events, work with sales and marketing teams to target high-value prospects via specific marketing activities, help develop channel and alliance partnerships, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and link corporate marketing campaigns to a regional focus.

Responsibilities:
  • Work with sales management to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives
  • Own, drive, and manage marketing campaigns, programs, and event execution
  • Create early and effective event/activity plans, including early event registrations, booth locations and layouts, travel, shipping and additional logistics
  • Manage onsite logistics (location, promo items, appointments), acting as primary point of contact for internal/external team
  • Deliver strong event POI and ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics
  • Manage external contractors, vendors and agencies for creative services, material manufacture and shipping and on-the-ground logistics
  • Focus the region on utilizing the programs from corporate and other regions
  • Manage regional marketing budget

Qualifications:
  • 10+ years of experience in B2B field marketing or related marketing role
  • Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
  • Experience with relevant software applications including Salesforce, Marketo, MS Office and other business software preferred
  • Experience with project management, particularly cross-functional projects
  • Strong written and verbal communication skills

Education and Travel:
  • Bachelor's degree Preferred
  • Some travel (20%) required

#LI-AG2

The application window for this position is expected to close within 50 days. You may apply by filling out the below information, or visiting our Netskope Careers site.

About Netskope

Netskope is an American software company providing a computer security platform. The platform offers cloud-native solutions to businesses for data protection and defense against threats in cloud applications, cloud infrastructure, and the web. Netskope is considered a "leader in its field" status for its Cloud Access Security Brokers product from Gartner. Netskope is based in Santa Clara, California, with a software development facility in Bangalore, India, and further offices in San Francisco, Redmond, New York, St. Louis, London, Melbourne, Leganés and Singapore. Netskope was founded in 2012 by Sanjay Beri, Lebin Cheng, Ravi Ithal, and Krishna Narayanaswamy with an initial venture capital of approximately $21m. In October 2013, one year after being founded, Netskope launched its first openly available security software. In that same month, it announced the formation of an advisory team and appointed Enrique Salem, former Symantec chairman and CEO to its board of directors. In 2014, Netskope raised $35m in funding. By mid-2015, the company announced plans to expand to the Australia and New Zealand market and in September, Netskope raised a further $75m in a round led by ICONIQ Capital. In 2016, the first two patents were issued to Netskope - Patents 9,270,765 and 9,398,102 for security for network delivered services. In June 2017, Netskope closed the most successful funding round yet, securing $100m in a round led by Lightspeed Venture Partners. The following month, Netskope acquired Sift Security, also a software company with a focus on next-generation cloud infrastructure security. The acquisition brought Sift’s IaaS ‘Cloud Hunter’ into Netskope’s Security Cloud. A year later, in June 2018, Patent 9,928,377 for context-aware data loss prevention was issued to Netskope. 2018 also saw another round of funding for Netskope, as the company raised a further $168.7m in November.
Learn more about Netskope
Industry
Founded
2012

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