What You'll DoAs the
Field Marketing Manager, North America, you'll play a key role in executing LawVu's regional marketing strategy by owning a portfolio of conferences, events, and marketing programs across North America. You'll work closely with the Director, Field Marketing- North America to deliver exceptional experiences that drive awareness, engagement, and pipeline.
Responsibilities- Own the end-to-end planning, execution, and optimization of a portfolio of North American third-party events, webinars, and regional marketing programs.
- Partner with the Director of Field Marketing to execute integrated event revenue programs that maximize engagement before, during, and after every event.
- Partner closely with Sales to support account targeting, attendee recruitment, onsite engagement, and post-event follow-up.
- Coordinate cross-functional campaign execution with Demand Generation, Content, Product Marketing, Creative, Marketing Operations, Customer Experience, and Sales to ensure every program is aligned and delivered successfully.
- Manage vendors, budgets, logistics, timelines, and event deliverables to ensure a seamless attendee experience.
- Own program communications, project plans, and stakeholder updates throughout the planning process.
- Capture customer, competitive, and market insights from events and share key learnings with the broader team.
- Measure program performance and prepare post-event reporting, recommendations, and lessons learned to continuously improve future programs.
You might thrive in this role if you:- Have 3-5 years of experience in field marketing, event marketing, B2B marketing, or a related role.
- Have a track record of creating measurable pipeline impact through field programs.
- Are an exceptional project manager who can manage vendors, budgets, timelines, and multiple concurrent projects while keeping stakeholders informed and programs on track.
- Have strong written and verbal communication skills with excellent attention to detail.
- Take ownership, solve problems proactively, and aren't afraid to make decisions.
- Are curious by nature and enjoy capturing customer and market insights that can improve future programs.
- Are willing and able to travel to support events.
What sets us apart:- Monthly wellness allowance to use on whatever enables you to bring your whole self to work - gym membership, massage, childcare...the list goes on!
- Extended paid parental leave
- Extra paid day off on your birthday
- Share options so you can have a piece of the pie
- Home office allowance set up for remote employees
Reports to:Director, Field Marketing - North America
