Cisco

Field Marketing Manager

Cisco$90K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B Marketing, focusing on event and field marketing
  • Data-driven approach to developing field marketing strategies
  • Bachelor's degree in Marketing, Business, or related field
  • Proficiency with MS Office Suite

Responsibilities

  • Act as a strategic partner to the Area VP, understanding customer and territory nuances
  • Communicate competitive insights and key opportunities to key stakeholders
  • Design and execute marketing strategies aligned with sales priorities
  • Intimately know top deals to effectively deploy marketing tactics
  • Drive audience engagement for key marketing events and programs
  • Achieve marketing KPIs for pipeline and revenue goals
  • Adhere to budget and compliance processes for marketing activities

Benefits

  • Comprehensive health coverage (medical, dental, vision)
  • 401(k) plan with matching contributions
  • Flexible vacation policy with unlimited vacation time potential
  • Up to twelve paid holidays, including a floating holiday
  • Additional paid time for volunteering and community service
  • Sick time off provision with carryover options
  • Performance-based incentive pay for eligible roles
Full Job Description
The application window is expected to close on: 7/25/25

NOTE: Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

In Americas Field Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes partnering with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact!

Your Impact

In this role, you'll be a business partner to the Area Vice President and serve as a customer and territory expert for the Global Enterprise Segment in the Central Area. This includes:

  • Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
  • Owning the marketing strategy and execution for your territory, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales' priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
  • Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
  • Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
  • Achieving Marketing Sourced Pipeline (Direct & Partner) and High Value Engaged goals for GES Central marketing. Supporting the pipeline and revenue goals of GES Central, recognizing that strong marketing results alone do not equal a balanced business.
  • Working within defined budget and compliance processes for all marketing activities.
Minimum Qualifications:

  • 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
  • Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
  • Bachelor's degree or equivalent experience in Marketing, Business Administration or other related field
  • Experience with MS Office Suite
Preferred Qualifications:

  • Strong project management and budget management experience in B2B environment
  • Demonstrated business insight and data and analytical skills
  • Account based marketing experience, especially in 1:1 marketing
  • Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results and advocate for change.
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco's flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco's Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ

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