The Field Marketing Manager, BioPharma North America, is responsible for executing localized marketing strategies and integrated campaigns across North America. The role directly contributes to demand generation and sales growth within the BioPharma customer segment by delivering cross-product-line marketing programs that support regional business objectives and accelerate commercial success. Additionally, he has a secondary responsibility for the products in the BioPharma Solutions (BPS) product line, which consists of Centrifugation, Cell Health, Particle Characterization and Counting solutions. You will be responsible for adapting global marketing programs for regional relevance, managing local events, providing direct support to the sales team, and fostering relationships with local Key External Experts (KEEs). This role requires a hands-on approach to market activation and a strong ability to collaborate with sales, marketing program management, and other cross-functional teams to achieve commercial objectives and drive regional success.
This position reports to the Head of Field Marketing North America and is part of the Marketing department and will be fully remote in the US.
In this role, you will have the opportunity to:
- Execute localized market action plans, adapting global or regional marketing campaigns and materials for specific territories to ensure cultural and linguistic relevance.
- Plan, organize, and execute local events, workshops, seminars, and tradeshow participation from conception through completion, ensuring effective lead generation and customer engagement especially in the BioPharma segment.
- Provide direct marketing support to the local Sales team, including preparing tailored materials, delivering compelling small-scale product presentations and demonstrations, assisting with lead follow-up, and supporting deal cycles.
- Identify, build, and nurture relationships with local Key External Experts (KEEs) and influencers to drive regional advocacy and gather valuable market insights relevant to our scientific and medical fields.
- Gather and report crucial local market insights, competitive activities, and customer feedback from the field to inform broader marketing and sales strategies.
The essential requirements of the job include:
- A university degree in Life Sciences, or a related scientific/medical field.
- Understanding of the life sciences market for our key products, "Centrifugation" and "Cell Health", and/or "Particle Counting", as well as the North American biopharma market relevant to our entire product portfolio.
- Minimum of 7 years of dedicated experience in field marketing or sales, specifically within the Life Science, or Pharma industry.
- Demonstrated ability to provide direct sales support and deliver compelling product presentations.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
- Ability to travel - the position requires up to 40% travel, potentially with overnight stays, for local events, customer visits, or regional partner engagements within the Life Science, Pharma, and Diagnostics ecosystem.
- Must have a valid driver's license with an acceptable driving record
It would be a plus if you also possess previous experience in:
- Utilizing project management tools, marketing automation platforms (e.g., Salesforce Marketo, project management tools and CRM systems (e.g., Salesforce).
- Experience working closely with Key External Experts (KEEs).
Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.
The annual salary range for this role is $120,000 to $145,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-CV1
