Field Marketing & Events Lead

Dandy

$90K — $120K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of B2B event marketing experience
  • Proven skill in planning and managing field marketing events
  • Exceptional project management capabilities
  • Strong interpersonal skills for relationship building
  • Excellent written and verbal communication abilities
  • Demonstrated track record of professional and academic success
  • Salesforce experience is preferred

Responsibilities

  • Plan and execute a calendar of hosted events to drive customer acquisition
  • Create operational frameworks for event logistics from planning to follow-up
  • Identify and negotiate sponsorships with dental associations nationwide
  • Report on field event performance and provide data-driven insights
  • Collaborate with leadership to align event goals and prepare teams
  • Mentor a direct report and create scalable workflows for events
  • Travel monthly for onsite event support

Benefits

  • Healthcare and dental coverage
  • Mental health support resources
  • Parental planning assistance
  • Retirement savings options
  • Generous paid time off policy
Full Job Description
About the Role

We are seeking a strategic leader to own the vision and execution of Dandy's field marketing and hosted-event programs, blending high-touch experiences with a data-driven approach to B2B growth. The ideal candidate is passionate about creating impactful in-person experiences that drive pipeline, strengthen brand presence, and deliver measurable business outcomes.

What You'll Do
  • Plan and execute a comprehensive calendar of Dandy-hosted events, including dinners, networking events, and educational workshops to drive new customer acquisition.
  • Create scalable operational frameworks for end-to-end event logistics, including pre-event marketing, guest list management, onsite execution, and post-event follow up.
  • Proactively identify and negotiate high-impact sponsorships with dental associations nationwide, serving as the primary strategic lead for external relationship management.
  • Own field event performance reporting, delivering data-driven insights that refine future planning and drive continuous improvement in program efficiency.
  • Partner with Marketing, Sales, and Operations leadership to align on event goals and prepare onsite teams for successful customer and prospect engagement.
  • Provide management and professional mentorship to a direct report, fostering individual growth and creating standardized workflows that allow the events function to scale with the company.
  • Travel to events for onsite execution and support.

What We're Looking For
  • 3-5 years of experience in B2B event marketing
  • Proven success planning and managing field marketing events
  • Exceptional project management skills - highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
  • Strong interpersonal skills with the ability to build relationships both internally and externally
  • Excellent written and oral communication skills
  • Overall track record of professional and academic success
  • Experience with Salesforce preferred

Bonus Points For
  • Outstanding professional references to share
  • Experience in B2B high growth tech company environment
  • Experience with high-volume SMB B2B marketing motions
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

*Travel will be required for this position. Travel Requirements: Once per month within the United States.

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off-ensuring our team members are supported no matter where they live and work.

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