Job DescriptionJob Summary:The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team.
Job Duties:Market Activation Responsibilities:- Partners with geo and market leaders to understand goals and priorities
- Identifies and communicates national marketing programs to help achieve geo and market goals
- Provides feedback and recommendations to national marketing regarding geo and market needs
- Identifies and develops processes related to industry, event, and sales enablement support activities
- Establishes and documents best practices
Industry Market Liaison:- Acts as an industry point of contact in the geos by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations
- Summarizes industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams
- Develops and maintains a project tracking process using defined project management tools including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings
- Schedules market or geo industry team meetings and provides support by preparing agendas and presentations with direction from industry and marketing leadership, tracks meeting outcomes and action items, and monitors and reports on progress
General Marketing and Sales Enablement:- Works in collaboration with Marketing & Communications leads by communicating local marketing needs or requests and following through with agreed outcomes
- Reviews, proofs, and corrects documents for quality control elements such as formatting, structural elements, typos and grammatical errors
- Leverages BDO-branded templates and content for prospect meetings and escalates requests for new content or custom deliverables to appropriate marketing team through defined processes
- Conducts prospect company and contact research utilizing firm research tools and consistent processes and in coordination with marketing professionals and Business Development Analysts
- Supports pipeline meetings and delivers cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts
- Provides comprehensive market and sales administrative support, including, but not limited to, updating CRM and other firm databases, as needed
Events Support:- Works with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities, and other opportunities for improving market prominence of BDO and specific industry-focused cross-functional teams
- Assists in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check-in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence
- Owns process approved sponsorships including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways along with entering new contact information into CRM
- Maintains local event calendars, inputs local events into the national calendar, and provides visibility to upcoming national event calendars to the market professionals to maximize attendance
Other duties as requiredSupervisory Responsibilities:- Supervises the Market Activation team members on a daily basis, including, but not limited to evaluation/interviewing of candidates, establishing performance goals, managing/coaching team members, and evaluating success of team members against goals
Qualifications, Knowledge, Skills, and Abilities:Education:- Bachelor's degree, required; focus in Business Administration or Marketing, preferred
Experience:- Seven (7) or more years of business experience, required
- Prior marketing experience, preferred
- Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred
- Prior supervisory experience, preferred
- Experience working in the Accounting, Financial Consulting, Business Advisory and/or Banking Industries, preferred
License/Certification:Software:- Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required
- CRM experience, preferred
Language(s):Other Knowledge, Skills, & Abilities:- Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization
- Excellent project management and organizational skills
- Excellent verbal and written communication and presentation skills
- Strong interpersonal and client service skills
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters
- Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results
- Knowledge of production processes for print and digital materials
- Ability to understand and communicate BDO's business, marketplace, and value proposition
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $120,000 - $140,000
Maryland Range: $120,000 - $140,000
NYC/Long Island/Westchester Range: $120,000 - $140,000
