Pure Storage

Field & Change Communications Manager

Pure Storage$153K — $195K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • ~8 years in B2B tech communications, change management, or enablement
  • Expertise in Prosci/ADKAR principles (Prosci certification preferred)
  • Strong empathy for sales workflows and ability to write clear, actionable content
  • Ability to enforce communication governance and influence at all levels
  • Skilled in data analysis and optimization of messaging strategies using engagement metrics

Responsibilities

  • Design and implement change strategies for GTM shifts and updates
  • Act as the primary gatekeeper for communications from various departments
  • Manage communication channels and translate updates into guidance for sellers
  • Collaborate on narratives and presentations for company-wide events
  • Coordinate cross-functional efforts and introduce modern engagement formats

Benefits

  • Opportunities for professional growth with supportive work environment
  • Recognition as a top workplace by Fortune and Great Place to Work
  • Encouragement of innovative thinking and challenging the status quo
  • Flexible time off and wellness resources for a balanced life
  • Company-sponsored team events to promote strong team culture
Full Job Description
We9re looking for a strategic communications leader to join our Global Sales Organization as the connective tissue between company-wide initiatives and the sellers who bring them to life. This role sits at the intersection of change management, executive communications, and field enablement - turning complex, cross-functional priorities into clear, actionable guidance that sales teams can trust and act on. If you thrive on bringing order to complexity, enjoy translating strategy into 22what this means for you,22 and want to shape how a global sales org communicates, we9d love to hear from you!

WHY THIS ROLE EXISTS

This is a newly created and impactful role reports to our Chief of Staff and will drive pivotal messaging and change management. We are looking for a strategic, field-first communications leader to drive clear, consistent, and actionable messaging across GSO. Major field transformations are only as successful as their execution; this role ensures key initiatives are not simply broadcast, but thoroughly understood, adopted, and sustained. You will act as the master air-traffic controller for field communications, equipping sales leaders to cascade change effectively while establishing governance that eliminates noise and protects seller focus.

Our ideal candidate will be based in our Santa Clara, CA office and able to work in-person five days a week.

WHAT YOU9LL DO
  • Strategic Change Communications (40%): Design end-to-end change strategies for GTM shifts, compensation updates, and CRM rollouts using structured frameworks (e.g., ADKAR). Build cascade toolkits for leaders, measure adoption, and track field sentiment.
  • Field Governance & Communications (30%): Serve as the strategic gatekeeper (22traffic cop23) for inbound comms from Product, Marketing, and HR. Manage core channels, enforce message tiering, and translate complex updates into actionable seller guidance.
  • Events & Large-Scale Engagement (15%): Partner with leadership on narratives, keynotes, and session arcs for SKO, All-Hands, Sales Leader Experience, and recognition programs.
  • Cross-Functional Collaboration & Innovation (15%): Align with PMO, Enablement, Sales Ops, Marketing and Corporate Communications by means of an editorial calendar and alignment forum. Introduce modern formats like short-form video and micro-podcasts to elevate engagement.

WHAT YOU BRING
  • Experience & Leadership: ~8 years in B2B tech comms, change management, or enablement. Proven track record of cross-functional impact and ability to lead with influence.
  • Change Methodology: Expertise applying Prosci/ADKAR principles across multi-role sales functions (Prosci certification preferred).
  • Field-First Mindset: Deep empathy for quota-carrying workflows; ability to write punchy, 22What It Means For You22 copy free of corporate jargon.
  • Governance & Influence: Firmness to push back on non-essential communications, strong executive presence, and proven cross-functional alignment.
  • Data-Driven Execution: Skill in using engagement telemetry, sentiment surveys, and adoption metrics to optimize messaging in real time.


#LI-ONSITE

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:

$153,000-$195,000 USD

WHAT YOU CAN EXPECT FROM US:
  • Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
  • Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune9s Best Workplaces in Technology17, Fortune9s Best Workplaces in the Bay Area17, and certified as a Great Place to WorkAE!
  • Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

About Pure Storage

Pure Storage is a data storage company that provides all-flash storage solutions. The company was founded in 2009 and is headquartered in Mountain View, California. Pure Storage's products are designed to help businesses manage and store large amounts of data. The company has over 7,000 customers and operates in over 40 countries. Pure Storage went public in 2015 and is listed on the New York Stock Exchange under the ticker symbol PSTG.
Learn more about Pure Storage
Size
4,300 employees
Market Cap
$8 billion
Industry
Net Income
-$282 million
Founded
2009
5 Year Trend
+24.2%
Revenue
$1.6 billion
NASDAQ

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