Cohesity

Federal Field Marketing Manager - Americas (Washington, DC)

Cohesity$114K — $143K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B marketing experience, with 4+ years in U.S. Federal or Public Sector technology sales.
  • Demonstrated success in driving pipeline across DoD, Civilian, IC, and FSI markets.
  • In-depth knowledge of the federal buying cycle and procurement landscape.
  • Experience in executing field marketing programs, ABM, partner marketing, and events.
  • Strong collaboration, project management, and analytical skills.
  • Familiarity with Salesforce and marketing automation tools for pipeline reporting.
  • Proficient in using AI tools for enhancing marketing productivity and decision-making.

Responsibilities

  • Develop and execute integrated marketing plans targeting DoD, Civilian, IC, and FSI audiences.
  • Drive full-funnel campaigns that encompass digital, events, ABM, and partner marketing.
  • Collaborate with federal partners to implement joint go-to-market initiatives.
  • Work with Product Marketing to create federal-specific messaging and content.
  • Utilize AI for campaign planning, content creation, and performance reporting.
  • Measure and optimize pipeline performance using data analytics.
  • Plan and manage federal events, executive briefings, webinars, and trade shows.

Benefits

  • Opportunity to work in a dynamic federal market environment.
  • Flexible working in office 2-3 days a week with remote work options.
  • Participation in a comprehensive benefits framework including healthcare and retirement plans.
  • Professional development opportunities with the use of emerging technologies.
  • Travel opportunities for customer and partner engagements, offering national exposure.
Full Job Description
We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.

Cohesity is seeking a Federal Field Marketing Manager - Washington, DC to own and execute the marketing strategy for the U.S. Federal market. As the primary marketing partner to the federal sales organization, you'll develop integrated programs that drive pipeline and revenue across DoD, Civilian, Intelligence Community (IC), and Federal System Integrators (FSIs).

You understand the federal buying cycle, know the key partners and events that influence federal buyers, and can build trusted relationships across the ecosystem. You're also comfortable leveraging AI to improve planning, execution, analysis, and operational efficiency, using emerging technologies to drive better marketing outcomes.

How You'll Spend Your Time

Federal Marketing Strategy & Campaign Execution

  • Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences.


  • Drive and integrate full-funnel campaigns spanning digital, events, ABM, and partner marketing.


  • Collaborate with federal partners and distributors to execute joint GTM initiatives.


  • Partner with Product Marketing on federal-specific messaging and content.


  • Leverage AI to accelerate campaign planning, content creation, reporting, and optimization.


  • Measure pipeline performance and continuously optimize programs based on data.


Federal Sales Alignment

  • Serve as the primary marketing partner for the federal sales organization.


  • Align marketing programs to sales priorities, target accounts, and pipeline goals.


  • Use data and AI-driven insights to identify opportunities and communicate business impact.


Events & Field Programs

  • Plan and execute federal events, executive briefings, webinars, and trade shows.


  • Own Cohesity's presence at key federal industry events and recommend new opportunities.


What We're Looking For

Required Experience

  • 7+ years of B2B marketing experience, including 4+ years supporting U.S. Federal or Public Sector technology sales.


  • Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets.


  • Strong understanding of the federal buying cycle, procurement landscape, and mission priorities.


  • Experience executing field marketing programs, ABM, partner marketing, and events.


  • Strong collaboration, project management, and analytical skills.


  • Experience with Salesforce, marketing automation platforms, and pipeline reporting.


  • Comfortable using AI tools to improve productivity, campaign execution, analysis, and decision-making.


Preferred Qualifications

  • Experience in cybersecurity, cloud, data protection, or enterprise infrastructure.


  • Existing network across the federal IT ecosystem.


  • Knowledge of federal compliance frameworks and the federal reseller/distribution landscape.


  • Experience adopting AI-enabled marketing tools or workflow automation.


  • Active or ability to obtain a federal security clearance.


You Are

  • A self-starter who takes ownership and delivers results.


  • A collaborative partner who influences across sales, marketing, and partners.


  • Metrics-driven with a focus on pipeline and revenue.


  • Curious and adaptable, embracing AI to improve strategy, operations, and execution.


  • Comfortable traveling up to 30% for customer and partner engagements.

#LI-JF1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate's skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$114,920.00-$143,650.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

Data Privacy Notice for Job Candidates:

For information on personal data processing, please see our Privacy Policy.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

About Cohesity

Cohesity is a data management company that provides a web-scale platform for consolidating secondary storage silos onto a single, easy-to-manage solution. The company's products include Cohesity DataProtect, Cohesity DataPlatform, Cohesity Helios, and Cohesity SmartFiles. Cohesity was founded in 2013 and is headquartered in San Jose, California.
Learn more about Cohesity
Size
1,600 employees
Industry
Founded
2013

Similar Jobs

More Jobs at Cohesity

More Information Technology Jobs

Find similar Federal Field Marketing Manager - Americas (Washington, DC) jobs: