Experiential Programming & Activation Lead

The Ritz Carlton Yacht Collection

$100K — $120K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-15+ years in entertainment, experiential programming, events, or related fields.
  • Proven experience in developing guest-facing experiences or activations.
  • Background in working with creative talent like performers and speakers.
  • Expertise in concept development from idea through implementation.
  • Strong network within entertainment and hospitality sectors.

Responsibilities

  • Develop immersive experiences for entertainment and enrichment.
  • Translate vision into guest-focused activations that enhance engagement.
  • Create themed events and seasonal programming that captivate guests.
  • Identify and elevate existing offerings through innovative programming.
  • Monitor trends to ensure programming stays culturally relevant.
  • Collaborate with teams to align experiences with broader voyage narratives.

Benefits

  • Opportunities for creative expression and leadership in experiential design.
  • Collaborative work environment with cross-functional teams.
  • Focus on continuous improvement and innovation in programming.
  • Engagement with leading talent and industry partnerships.
  • Chance to shape memorable experiences in luxury travel and hospitality.
Full Job Description
What You'll Do

Design Programming & Activation Experiences
  • Develop concepts, frameworks, and strategies for entertainment, enrichment, activations, and events.
  • Translate voyage vision into guest-facing experiences that strengthen engagement and differentiation.
  • Define how programming contributes to the rhythm, pacing, and emotional flow of the voyage.
  • Create experiences that feel connected to the broader guest journey and product vision.

Shape Entertainment & Enrichment Strategy
  • Develop concepts for live entertainment, musicians, speakers, cultural programming, and guest engagement experiences.
  • Define programming approaches that reflect destination context, guest expectations, and brand positioning.
  • Identify opportunities to elevate existing offerings and introduce new experiences.
  • Ensure programming supports the desired atmosphere and character of the voyage.

Lead Activation & Event Development
  • Develop concepts for themed experiences, seasonal programming, destination celebrations, special events, and guest activations.
  • Create signature moments that enhance anticipation, connection, and guest participation.
  • Design experiences that encourage social engagement and memorable shared experiences.
  • Support development of beach events, shoreside activations, and partnership experiences.

Drive Innovation & Cultural Relevance
  • Monitor entertainment, lifestyle, hospitality, and cultural trends.
  • Identify emerging guest interests and experience opportunities.
  • Recommend new formats, concepts, and partnerships that strengthen product differentiation.
  • Ensure programming remains fresh, relevant, and aligned to evolving guest expectations.

Influence Experience Development
  • Partner with Voyage Experience to align programming to voyage narratives and product strategy.
  • Collaborate with Experience Design to ensure experiences are guest-centered and operationally viable.
  • Work with Operations and execution teams to support implementation and continuous improvement.
  • Serve as an advocate for creativity, innovation, and guest engagement.


Success Looks Like
  • Programming feels intentionally curated rather than operationally scheduled.
  • Entertainment, enrichment, and events reinforce the identity of the voyage.
  • Guests experience meaningful moments of connection, discovery, and delight.
  • Signature experiences become recognizable drivers of differentiation.
  • Programming evolves continuously through innovation and guest insight.
  • The voyage develops a distinctive atmosphere and social energy that guests remember and seek out.


What We're Looking For

Experience
  • 8-15+ years of experience in entertainment, experiential programming, cultural programming, events, hospitality innovation, lifestyle brands, immersive experiences, or related disciplines.
  • Experience developing guest-facing experiences, events, activations, or entertainment concepts.
  • Experience working with creative talent, performers, speakers, partners, or experience providers.
  • Experience influencing cross-functional stakeholders and developing concepts from idea through implementation.

Skills & Capabilities
  • Strong creative instincts and experience design capability.
  • Deep understanding of guest engagement and social dynamics.
  • Strong awareness of entertainment, hospitality, and cultural trends.
  • Ability to curate experiences that feel fresh, relevant, and differentiated.
  • Strong storytelling and concept development skills.
  • Excellent collaboration and influence capability.
  • Ability to balance creativity with operational realities.
  • Strong network within entertainment, enrichment, cultural programming, or experiential industries is highly desirable.


Ideal Backgrounds
  • Luxury hospitality brands
  • Experiential marketing and activations
  • Entertainment and cultural programming
  • Festivals and live events
  • Lifestyle and membership brands
  • Theme parks and immersive entertainment
  • Private clubs and luxury travel brands
  • Experience design and innovation consultancies

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