Bevi

Experiential Marketing Program Manager

Bevi$97K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in operations, logistics, or program management roles
  • Strong communication skills for managing diverse stakeholders
  • Ability to learn technical aspects of machines and vehicles
  • Self-motivated problem solver with proactive mindset
  • Highly organized with experience managing multiple schedules
  • Comfortable using Salesforce or similar software

Responsibilities

  • Manage scheduling for BeviMobile vehicles to align with sales efforts
  • Direct and support a team of 5 Tour Manager contractors daily
  • Create and maintain multi-week schedules for high-priority sales opportunities
  • Ensure fleet operations run smoothly, including restocking and permits
  • Travel for on-site training and optimization of activations
  • Coordinate machine logistics for partner events from planning to execution

Benefits

  • Comprehensive medical, dental, and vision insurance with substantial employer contribution
  • 401(k) plan with company matching
  • Flexible paid time off and 12 company holidays
  • Generous fully paid parental leave for all parents
  • Wellness reimbursements and monthly stipends for cell phone and commuting costs
  • Free onsite snacks, catered meals, and Bevi products
  • Employee engagement activities like happy hours and team events.
Full Job Description
We9re seeking an Experiential Marketing Program Manager to help run Bevi9s experiential program day to day. This role owns the operations behind two core workstreams that power Bevi activations: BeviMobile-our growing fleet of 5+ Bevi product sampling vehicles, supported by a team of Tour Managers-and machine logistics for partner events across North America. You will manage partner events and the BeviMobile fleet and program end-to-end, including managing a team of 5 contractors.

Reporting directly to the Director of Experiential Marketing, you9ll help take one of Bevi9s fastest-growing marketing programs through its next phase of growth and scale. You9ll work closely with Sales and external Partners to ensure the right BeviMobile and machines are in the right place at the right time, and continuously improve how we operate to drive greater impact as the program grows.

You9re a strong communicator who can keep sales, external sales partners, Tour Managers, vendors, and internal teams aligned. You9re comfortable learning the ins and outs of our machines and vehicles, enjoy solving operational challenges, and know when to improve a process instead of simply following it.

Success in this role means Tour Managers have everything they need to execute flawlessly, the fleet runs like clockwork, sales teams are always in the loop, and every activation is tracked and optimized for greater business impact. You9ll have meaningful ownership over how this program operates and the opportunity to shape how we scale nationally.

Your Day-to-Day

BeviMobile Fleet Planning & Tour Management
  • Manage the day-to-day schedule with Tour Managers, keeping the right BeviMobile vehicles in the right places at the right times to support Bevi9s highest-priority sales opportunities.
  • Directly manage a team of 5 Tour Manager contractors and serve as their primary point of contact for routing, staffing coverage, and real-time problem solving.
  • Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline-and proactively communicate weekly schedule updates to the appropriate sales teams, staying ahead of any changes.
  • Keep the fleet running flawlessly: get ahead of restocking bibs, coordinate permitting and certificates of insurance (COIs) with business improvement districts, property managers, and municipalities, and serve as the bridge between tech support and Tour Managers when issues arise.
  • Travel to BeviMobile sales blitz activations to train, observe, and continuously optimize how the program runs in the field.
  • Partner with Marketing Operations to ensure every activation is properly captured, measured, and reported so the program can optimize for greater business impact over time.

Partner Event Machine Logistics
  • Own machine logistics for partner events and high-priority sales opportunities by coordinating requests from initial planning through successful execution.
  • Verify event details, create Salesforce sales orders, and initiate Zendesk requests to route work internally.
  • Track each request through delivery, installation, event support, and pickup while proactively communicating status to Sales.
  • Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.
  • Manage machine availability to maximize utilization while responding quickly to high-priority opportunities.

Requirements

We9re open to candidates from a variety of backgrounds. The best fit may come from B2B account management, customer-facing operations, logistics, or program management-not necessarily the events industry. What matters most is that you9re highly organized, proactive, and excited to truly own a growing program.
  • Communication: A clear, proactive communicator who can keep sales, Tour Managers, partners, customers, and internal stakeholders aligned.
  • Trainable & Curious: Excited to learn the technical side of our machines and vehicles. Experience with technical support, logistics, or customer operations is a plus.
  • Problem Solver: Thinks several steps ahead to anticipate challenges, prevent problems, and find effective solutions.
  • Surface signals from the field: Regularly share what9s working and what9s not with the Director of Experiential Marketing, pulling in real-time input from Tour Managers and Sales so the team can double down on what9s driving results and course-correct on what isn9t.
  • Growth-Oriented: You9ve successfully taken on increasing ownership, improved processes, or helped scale a program with measurable results.
  • Process-Minded, Not Process-Bound: You appreciate structure but know when to improve it.
  • Highly Organized: Comfortable managing multiple schedules, priorities, and stakeholders simultaneously. Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.
  • Location & Travel: Based in the Boston area with a minimum of two days per week in our HQ and travel expected as needed to support the tour.

#LI-CD1

#LI-HYBRID

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:
  • Market-driven - We anchor pay decisions in real-time market data
  • Performance-based - We reward individual impact, not just tenure
  • Equitable - We ensure fairness across teams, roles, and demographics
  • Growth-focused - We invest in talent that scales with Bevi
  • Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate9s work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Pay Range

$97,750-$120,750 USD

Benefits:
  • Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
  • 401(k) with company match
  • Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
  • Generous fully paid parental leave for both birth parents and non-birth parents
  • Fully employer paid disability and life insurances
  • Wellness and fitness reimbursements
  • Monthly stipends for cell phone use and commuting costs
  • Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
  • Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process: We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you9d prefer we don9t. We9ll also ask how you9re learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology.

We9re passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you9re a seasoned expert or an emerging talent, we9re looking for people who are ready to build what9s next. If any of our open positions interest you, we9d encourage you to apply! A member of the Bevi Talent team 9[redacted]9 will be reaching out about next steps if we would like to move forward.

About Bevi

Matthew Griswold Bevin is an American businessman and politician who served as the 62nd Governor of Kentucky, from 2015 to 2019. He was the third Republican elected Kentucky governor since World War II, after Ernie Fletcher and Louie Nunn. Born in Denver, Colorado, and raised in Shelburne, New Hampshire, Bevin earned a bachelor's degree at Washington and Lee University in 1989, then served four years of active duty in the U.S. Army, attaining the rank of captain. He became wealthy in the investment business and moved to Louisville, Kentucky, in 1999. He was president of Bevin Brothers Manufacturing Company, one of the last remaining American bell foundries. In 2013, Bevin announced he would challenge Kentucky's senior U.S. Senator, then-Senate Minority Leader Mitch McConnell, in the 2014 Republican primary. Although Bevin gained the support of various groups aligned with the Tea Party Movement, McConnell attacked him repeatedly for inconsistencies in his public statements and policy positions and defeated him by almost 25 percentage points. After announcing he would seek the governorship in 2015, Bevin emerged from a four-way Republican primary, besting his nearest competitor by 83 votes. He then defeated the state's attorney general, Democratic nominee Jack Conway, in the general election. Bevin's gubernatorial tenure was notable for the passage of "right-to-work" legislation, laws limiting abortion access, and a law allowing carrying concealed handguns without permits. He also attempted to reverse Kentucky's Medicaid expansion and to reduce teacher pensions.
Learn more about Bevi
Industry
Founded
2013

Similar Jobs

More Jobs at Bevi

More Business Services Jobs

Find similar Experiential Marketing Program Manager jobs: