Role Summary

The Executive Director of Talent Social is responsible for leading and executing talent-focused social media strategies that amplify Sony Pictures Entertainment's theatrical releases across global platforms. This role serves as the primary liaison for talent and their representatives, overseeing social engagement from film announcement through release. It requires a blend of creative vision, strategic

thinking, and relationship management to deliver bespoke, talent-driven content. The role also ensures alignment with internal teams, filmmakers, and studio protocols to maximize impact and maintain brand integrity.

Responsibilities

1. TALENT SOCIAL MANAGEMENT: Act as the primary point of contact for talent and their representatives (agents, managers, publicists) from project announcement and production through the full marketing

campaign lifecycle.

2. STRATEGIC TALENT COLLABORATION: Serve as a creative and strategic partner to talent, offering support and ideas for bespoke content that extends beyond the film-such as social trends, challenges, personal stories, and fan engagement opportunities aligned with campaign goals. This includes coordinating across digital, social, and influencer media strategies, and working closely

with internal teams, talent representatives, and filmmakers to develop and execute cohesive plans

3. CONTENT FACILITATION: Collaborate directly with talent and their representatives on all content launches, social media calendars, and posting strategies. Maintain a proactive content pipeline by delivering platform-optimized social assets in a timely manner, ensuring alignment with best practices and campaign objectives.

4. ON SITE ACTIVATION & EVENTS: Oversee content capture or coordination for talent social initiatives during on-set production, press tours, junkets, and special content shoots.

5. OTHER PROJECTS/PRESENTATIONS: Develop and present a range of topics to the Worldwide Digital Marketing team as well as other internal and external audiences.

Qualifications:

• 7-10 years of experience in talent relations, digital/social media marketing, influencer marketing, and strategy within entertainment marketing or related field.
• Proven success working with high-profile talent and their representatives in the film, television, or entertainment industry.
• Deep knowledge of social platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads) and how celebrities strategically use them to engage audiences, shape narratives, and drive promotion.
• Demonstrated ability to guide and support talent in leveraging their unique digital voice to amplify studio campaigns.
• Strong creative instincts and a sharp editorial eye for what performs socially, especially within the entertainment and pop culture space.
• Exceptional communication, negotiation, and interpersonal skills-must be highly collaborative and comfortable liaising with multiple stakeholders.
• Ability to remain calm under pressure and manage multiple projects simultaneously in a fast-paced environment.
• Discretion, diplomacy, and the ability to build trust with talent and internal teams.
• Experience with content production workflows, talent shoots, and BTS logistics is a plus.
• Background in influencer marketing, social content production, or agency-side talent management.
• Familiarity with international markets and global social strategy is a bonus.

The anticipated base salary for this position is $153,589.00 - $199,665. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.