Posting Details

Position Information

Job Title
Executive Director of Brand, Marketing and Creative Strategy

Position Number
500657

Vacancy Open to
All Candidates

Department
CHH News and Communications

Department Homepage
https://university-communications.ecu.edu/

Advertising Department
NEWS AND COMMUNICATIONS

Division
Chancellor

Classification Title
Executive Director

Working Title
Executive Director of Brand, Marketing and Creative Strategy

Number of Vacancies
1

Full Time Equivalent (FTE)
1.0

Full Time or Part Time
Full Time

Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.
$93,242 - $125,000

Position Location (City)
Greenville

Position Type
Non-Faculty

Job Category
Non-Faculty Professional

Primary Purpose of Organizational Unit

University Communication translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services, University Communications performs media relations, public affairs, internal communication, and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

Through Creative Services, University Communications works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Primary Purpose of Position

The Executive Director of Brand, Marketing and Creative Strategy serves as East Carolina University's senior executive leader responsible for stewarding and advancing the university's institutional brand, marketing, and creative strategy as an enterprise-wide asset.

Reporting to the Chief Communications Officer/Director of University Communications and with a dotted-line relationship to the Vice Chancellor and Chief of Staff, the position provides strategic leadership and operational oversight for brand and marketing communications across the university.

This role ensures that ECU presents a clear, compelling and aligned identity to its audiences while enabling effective collaboration across a complex institution. The Executive Director will direct integrated brand strategy, oversee all university-wide marketing initiatives, and drive campaigns that advance ECU's enrollment goals, academic reputation and institutional priorities. The position leads the marketing, branding and creative services units, ensuring cohesive and high-impact communication across the ECU enterprise.

The position is accountable for establishing shared direction, decision-making clarity, and performance expectations - balancing institutional coherence with unit-level needs and innovation.

The Executive Director of Brand, Marketing and Creative Strategy plays a critical role in strengthening ECU's institutional alignment, visibility, and effectiveness. By establishing clear strategy, governance, and leadership for brand and marketing, this role enables the university to move from fragmented activity to coordinated institutional performance-supporting ECU's mission, growth, and long-term success.

Minimum Education, Knowledge, Skills, and Experience

• Advanced degree with 6 years of relevant experience, or Bachelor's degree with 8 years of relevant experience.
• Minimum of 6 years of progressively responsible leadership experience in marketing, brand strategy, or a related field.
• Demonstrated success leading enterprise-level brand or marketing functions within complex organizations.
• Proven ability to operate effectively in decentralized or matrixed environments.
• Strong executive presence with the ability to influence, align, and lead across multiple stakeholder groups.

All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation

None

Preferred Education, Knowledge, Skills, and Experience

• Experience in higher education, academic health systems, or similarly complex public institutions.
• Familiarity with enrollment marketing, reputation management, and stakeholder communications.
• Experience designing governance models, operating frameworks, or enterprise-wide standards.
• Demonstrated ability to lead through organizational change.

Special Instructions to Applicant

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.

Applicants must be currently authorized to work in the United States on a full-time basis.

Additional Instructions to Applicant

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

Unless otherwise identified in the applicable job posting and consistent with University policy, the University will principally employ individuals who reside in the State of North Carolina to the greatest extent practicable. As such, most positions at East Carolina University require employees to live and work in North Carolina (or live within a reasonable daily commuting distance from their duty station) after hire. Candidates should be prepared to relocate within a reasonable, agreed-upon time after an offer of employment has been made and accepted to meet this requirement.

Job Open Date
05/07/2026

Open Until Filled
Yes

Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date.

Initial Screening Begins
05/22/2026

Rank Level

Quick Link for Direct Access to Posting
https://ecu.peopleadmin.com/postings/93618