Executive Director Marketing Strategy

Mercy

$150K — $180K *
Healthcare
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field preferred.
  • 15+ years of progressive marketing experience.
  • 7+ years managing and mentoring teams.
  • Experience in healthcare marketing or multi-site organizations preferred.

Responsibilities

  • Lead a regional team in developing and implementing marketing strategies.
  • Collaborate with local teams for seamless coordination in marketing initiatives.
  • Oversee performance reporting of marketing efforts.
  • Drive patient acquisition and retention strategies.
  • Manage community engagement initiatives and major ministerial events.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Generous paid time off policy.
  • Tuition support for continuous learning.
  • Matched retirement plans for eligible employees.
Full Job Description
The Executive Director-Marketing Strategy is responsible for leading a regional team focused on developing and implementing regional and local marketing strategies and engagement plans. This role oversees the marketing strategy team embedded within the region and ensures alignment between regional/local priorities and enterprise marketing objectives. Reporting to the Vice President of Marketing Strategy, the Executive Director serves as the primary liaison to leaders within the region for marketing strategy. This role collaborates closely with integrated marketing leadership and local teams to ensure seamless coordination, prioritization of marketing initiatives, and clear performance reporting. The Executive Director will focus on driving patient acquisition and retention while strengthening the ministry's reputation and brand presence across the region. This includes oversight of strategic sponsorships, community engagement initiatives, and major ministry driven events in the region. Position Details: Education Bachelor's degree in Business, Marketing, or a related field preferred. Experience Minimum of fifteen (15) years of progressive experience in marketing, communications, or related leadership roles. Preferred Experience 3 Seven (7) years of experience building, leading, supervising, and mentoring teams. 3 Experience in health care marketing or within a complex, multi-site organization preferred. From day one, Mercy offers outstanding benefits - including medical, dental, and vision coverage, paid time off, tuition support, and matched retirement plans for team members working 32+ hours per pay period. Join a caring, collaborative team where your voice matters. At Mercy, you'll help shape the future of healthcare through innovation, technology, and compassion. As we grow, you'll grow with us.

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