Bachelor's degree in Marketing, Business Administration, or a related field
15+ years of Marketing experience within the pharma industry
Proven record in healthcare marketing, especially in digital and social strategies
Strong cross-functional leadership and project management skills
Deep understanding of therapeutic areas, particularly diabetes, alongside compliance standards
Responsibilities
Drive brand strategy and ensure consistent messaging across all platforms
Implement targeted marketing plans for healthcare providers and institutions using digital tools
Coordinate with internal teams on product launches and marketing campaigns
Build relationships with key opinion leaders and medical societies
Conduct market research to identify trends and guide strategic decisions
Oversee creation of marketing materials communicating complex medical information
Track KPIs and refine marketing strategies based on insights
Benefits
Opportunity to lead a dynamic marketing team in a rapidly evolving industry
Engagement with influential stakeholders to impact product awareness
Access to cutting-edge digital tools and resources for marketing execution
Full Job Description
Executive Director, Marketing
Mid-sized Pharma Company
Thousand Oaks, CA
Responsibilities:
Brand Leadership: Drive brand strategy and ensure consistent messaging across all platforms and customer touchpoints.
Marketing Execution: Implement targeted marketing plans for healthcare providers, institutions, and systems, including digital tools and device integration.
Cross-Functional Collaboration: Coordinate with internal teams (sales, legal, R&D, etc.) to align on product launches and marketing campaigns.
Stakeholder Engagement: Build relationships with key opinion leaders, advocacy groups, and medical societies to support product awareness and adoption.
Market Intelligence: Conduct and apply market research to identify trends, opportunities, and inform strategic decisions.
Content Development: Oversee creation of marketing materials and campaigns that effectively communicate complex medical information to diverse audiences.
Performance Optimization: Track KPIs, gather field feedback, and refine marketing strategies based on data-driven insights.
Experience Required:
Bachelor's degree in Marketing, Business Administration, or a related field
15+ years of Marketing experience within the pharma industry required
Strategic Marketing Expertise: Proven track record in healthcare marketing, including digital and social strategies, with a focus on driving measurable business outcomes in fast-paced environments.
Leadership & Collaboration: Strong cross-functional leadership and project management skills, with experience guiding teams, managing vendors, and aligning with field sales to execute impactful campaigns.
Industry Knowledge & Compliance: Deep understanding of therapeutic areas (especially diabetes), regulatory frameworks, and compliance standards, paired with excellent communication and analytical abilities.
Note: Candidates who don't meet the above requirements won't be considered for this opportunity.
