Hearst Television Inc

Executive Director, Lifecycle Marketing

Hearst Television Inc • $168K — $230K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
Reposted Yesterday
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in email, CRM, or lifecycle marketing roles.
  • Strong background in customer acquisition, engagement, and retention strategies.
  • Proficiency with marketing technology ecosystems including ESPs and CRM platforms.
  • Deep analytical skills with a focus on data-driven decision-making and audience insights.
  • Extensive experience leading and scaling high-performing teams.
  • Excellent collaboration and influence skills across various business functions.
  • Experience in media, subscription, or commerce environments preferred.

Responsibilities

  • Define and execute email and lifecycle marketing strategies to boost engagement and loyalty.
  • Collaborate with editorial and marketing teams to align lifecycle initiatives with broader business goals.
  • Transform newsletters into key drivers for audience growth and revenue.
  • Develop data strategies to enhance segmentation and personalization efforts.
  • Experiment with new lifecycle channels to strengthen audience connections.
  • Lead and mentor a high-performing team, fostering innovation and accountability.
  • Ensure operational efficiency across a multi-brand portfolio.

Benefits

  • Collaborate with industry leaders across various fields, driving innovation and change.
  • Participate in training programs and industry events to advance your skills.
  • Flexible hybrid work schedule to balance personal and professional life.
  • Join Employee Resource Groups to promote an inclusive workplace culture.
  • Comprehensive medical, dental, and vision insurance from Day 1.
  • Competitive 401(k) plan with matching contributions.
Full Job Description
Job Description

Key Responsibilities (What You Are Doing)
Define Hearst's lifecycle marketing strategy
  • Develop the lifecycle marketing strategy across newsletters and email marketing, creating a cohesive approach to customer engagement, personalization, retention, and long-term audience value.
  • Partner with Audience Growth to transition successful acquisition initiatives into scalable lifecycle programs that strengthen customer relationships over time.
  • Champion innovation, identifying new opportunities to improve customer engagement through AI, personalization, experimentation, and evolving consumer behaviors.

Shape and evolve the newsletter portfolio
  • Partner with Editorial leaders to identify new newsletter opportunities, develop business cases, and bring new products to market.
  • Oversee the strategy and evolution of Hearst's newsletter portfolio, strengthening flagship experiences through audience insights, testing, lifecycle marketing, and personalization while continually evaluating where to invest, optimize, expand, or sunset.
  • Establish a strategic roadmap for the newsletter portfolio, setting priorities for new launches, product evolution, experimentation, and long-term growth.

Build scalable programs and best practices
  • Develop lifecycle frameworks that can be used across brands while allowing flexibility for different audiences, editorial voices, and business objectives.
  • Establish best practices for onboarding, engagement, cross-promotion, personalization, lifecycle measurement, and newsletter growth.
  • Think beyond individual campaigns to create systems and processes that make the organization smarter and more scalable over time in partnership with Operations.
  • Develop repeatable frameworks for evaluating, launching, and growing newsletter products that can be applied across Hearst's portfolio.

Partner across the business
  • Work closely with Product, Lifecycle Operations, Audience Growth, Data, Analytics, Consumer Revenue, and Editorial to bring lifecycle strategies to life.
  • Help prioritize investments based on audience opportunity, business impact, and organizational capacity.
  • Influence product roadmaps and platform capabilities by representing lifecycle marketing and newsletter needs and customer experience priorities.

Lead and develop the team
  • Lead and mentor a team of 6 responsible for lifecycle marketing newsletter strategy across Hearst's portfolio.
  • Foster a culture of innovation, collaboration, learning and continuous improvement.
  • Communicate recommendations, performance insights, and long-term opportunities to leadership and cross-functional partners.
Qualifications (What We're Looking For)
  • Significant experience leading lifecycle marketing, CRM, customer engagement, content marketing, or newsletter strategy within a consumer business.
  • Deep understanding of how content builds customer relationships and how newsletters and email marketing support audience engagement and business growth.
  • Experience developing lifecycle strategies at scale across onboarding, engagement, retention, personalization, and customer value.
  • Demonstrated ability to identify new opportunities, build business cases, and bring new products or programs to market.
  • Experience evaluating existing products and making thoughtful recommendations about where to invest, optimize, or sunset initiatives.
  • Strong understanding of modern marketing technology and CRM ecosystems, with the ability to partner effectively with Product and Operations teams without needing to own technical implementation.
  • Proven success building scalable programs, frameworks, and best practices across complex organizations.
  • Strong commercial instincts and the ability to balance customer experience with business outcomes.
  • Experience leading and developing high-performing teams and influencing senior stakeholders across multiple functions.
  • This role is based in New York City and follows a hybrid schedule requiring in-office attendance four days per week.
Benefits (What We Offer)
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $168,000-$230,000. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Media
Founded
1997
* Ladders Estimates

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